When it comes to video marketing, what are some common challenges you've faced?

Organic reach for sure. Paid reach is always available and while it isn't the cheapest, it can be done. Organic however is getting harder and harder to achieve. Especially for B2B businesses where there is low entertainment value. That's why we try and bake in as much entertainment elements within the templates in our tool. It has to feel like a social media video and not a video to try and sell you something.