When presenting your designs to clients, what method helps you convey your design decisions better?

Question

Frankie Amoah · Accepted Answer

I like to present my ideas in features by telling stories in a context. That way I'm able to explain every design decision while keeping them engaged

Anbang Xu · Answer

When presenting designs to clients, I find that walking them through a visual journey of the design process, highlighting key decision points, is incredibly effective. Coupling this with a brief narrative that ties the design choices to their business goals not only helps convey the rationale but also makes the presentation more engaging and memorable.

Answer

Creating a detailed design brief or document helps a lot. I outline the  goals, user needs, and how  each design element addresses these. It’s a comprehensive e way to explain decision

Amelia Rose Thornton · Answer

Creating a design doc is super helpful for sure. I also like to make an accompanying slide deck to visually break down the key points -- goals, user needs, design rationale, etc. Keeps things organized and makes it easy for clients to follow along during the presentation. Plus you can share out the deck after for them to reference. Visuals FTW! 🎨💻

Answer

Presenting in stages works well for me. I break down the desighn  into parts and explain each component’s purpose and impact, which makes the overall vision  more  digestible.

Robert Thomas · Answer

Definitely create a detailed design brief! Outlining the project goals, target users, and rationale behind each design choice helps get clients on the same page. I find including relevant research, wireframes, and design iterations in an organized doc goes a long way in selling the final designs. The brief becomes a central reference point you can circle back to if questions or doubts come up later in the process too.

Vertika Nigam · Answer

Get on the call and walk them through. because, in most cases, clients are not designers. They will have questions. What better than being there to address them!

When presenting your designs to clients, what method helps you convey your design decisions better?

Replies