When was the last time you failed as an entrepreneur?

“I have not failed. I've just found 10,000 ways that won't work.” - Thomas Edison 😂😂

My first business was a failure. I spent two years working on it and couldn't get a paying customer. I write about lessons from failures for founders and mental models to overcome success: sunsetclub.substack.com

Is it really failing if you learn from it to proceed?