Where to get content ideas for the project?

Imagine your customer is at point A and wants to get to point B. Your project is what will help him get to point B. What objections and questions does the customer have along the way? He doesn't know where to start. He's afraid to take the first step. What steps and in what sequence does he need to take? What problems will he face? He doesn't know what he will get in the end. He doesn't know if he needs it. He doesn't understand how your project will help him. He doesn't understand why he should choose your project. He wants to know what results he will get. Has someone already gotten results from your project? Will he be able to replicate someone else's success? How long will it take? Is now the best time to do it? Is the result worth the money spent? What will he lose if he doesn't take advantage of your offer? How will your project change his life? The question of price. Etc. By answering the questions your customer is asking himself, you'll have a content plan for months to come. It's always worth remembering that the customer wants to hear what they're going to get, not how cool you are.