Which blog account to use when building audience?

Question

I don't know if I should write a blog using my personal account or if it should be the product account. I am a newbie and I'm building an audience, please help.

Ryan Gilbert · Accepted Answer

Hi Marcus - I think the most important question is to ask yourself what the purpose of the blog is? If the purpose is tied to your personal brand, use your personal account. If the purpose is tied to a specific product, use the product's account.

Marcus Shamase · Answer

@ryangilbert Thanks it makes sense.

Alexandra Cote · Answer

You ask the right questions, my friends. The purpose point Ryan brought up is valid but, as an idea, the personal blog thing can be big. You can also consider a mix like company blog and personal LinkedIn profile.

Qudsia Ali · Answer

@ryangilbert @marcus_shamase I completely agree with Ryan. Identifying the purpose will help you make the decision.

Which blog account to use when building audience?

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