Which email marketing software do you use for cold mailing?

Question

Tanay from Stacks · Accepted Answer

I am using Mailbluster with AWS SES. Make sure you create a subdomain or use a different domain altogether to protect the reputation of the main domain. Also, make sure you clean the email list to avoid bounces. AWS has a threshold of 30% bounce a day.

Natalia Zhontsa · Answer

I'm using Proactive Campaigns for Zendesk. All replies go directly to my support system as a ticket, so it's very convenient. I can't set needed assignees or ticket status of replies, so no reply is lost, and everything is automated.  It always works perfectly and really easy to use for me.

Kazi Sabir Mahmud · Answer

@rohit_kumar_pallanti I collected this advice from someone who has been working in this industry for more that 15 years.

Also, I have seen it first hand that CEOs and CTOs replying to cold emails once they have seen it at least 4 times.

Also, if you read "The Ultimate Sales Machine", Chett Holmes said between 1-12 interactions, sales usually comes around the 8th interaction.

You're still free to follow your research, though. Good luck!

Kazi Sabir Mahmud · Answer

Outbound outreach is hard to perfect but easy to set up.

This is typically a method used only by B2B companies.

But I believe there is potential in B2C as well.

The key to successful outbound outreach lies in prospecting. Focus on identifying your ideal persona that is most likely to trust you and become a customer.

Ready to start with outbound outreach?

Here are the Steps:

1️⃣ Basic Email Domain Setup
The best practice is to set multiple domains and email addresses to send from. This is to prevent one domain from being marked as spam and ruining your sending capabilities.

Check with mail-tester.com to make sure it’s working correctly.

2️⃣ Email Warmup:
Set up an email warmup if your email is new. You can use Lemlist, Reply.io, Instantly.ai, and Smartlead.

Otherwise, your emails will go to spam.

3️⃣ Get a lead-generation tool
Signup for Apollo.io. It can fulfill your Prospecting and Outreach needs for free. You can find people, names, and numbers using it. You can filter your heart’s desire to find the right people for you.

There are other tools for this also, like Hunter.io for prospecting and Lemlist or Instantly for sending.

4️⃣ Clean your Email list:
Make sure you are only emailing Verified emails. Sending to a bad list is a quick way to get marked as a spammer. You can also use NeverBounce or Bouncer to clean your list.

5️⃣ Build your Outreach Sequence: 
Be sure to use Email, Linkedin, and consider cold calling too. Your emails and Linkedin messages should follow the framework in the screenshot below.

6️⃣ Ensure deliverability is good: 
Use an app like GlockApps to see if emails are landing in inboxes. Or use Mail-tester.com again.

7️⃣ Follow the best practices below:

➡️Sequence strategy: Ideally your sequences are 30-60 days long, and include more than 10 steps (multiple email, call, and Linkedin outreach steps)

➡️Consider other platforms you can cold outreach from. Is your audience on Instagram or Twitter? You can use tools like Phantombuster to do cold outreach to them.

The KEY while writing cold emails is to keep the message short, and not push too much for the sale. Be consultative and focused on solving their pain. Not selling your product or legitimizing your company.

Outreach can be a great way to acquire users if you don’t have thousands to spend on ad campaigns

Try out different strategies, channels, and figure out what works best for you. Double down on it.

Hope it helps 🤙

[PS: I help online business acquire thousands of customers by setting up cold email operating systems. Lemme know if you need any help]

Answer

It has to be HubSpot. Great functions and easy to use in regard of this topic.

Atharva Joshi · Answer

Hubspot, analytics are very helpful. Only drawback is the limitations while creating the template.

Utkarsh Choudhary · Answer

Linkedin is the new cold mailing replacement for me. Much higher open and response rates than cold emailing,

Answer

@tanaylakhani Absolutely right. we are using a subdomain and using IPQS to clean up the before sending.

Answer

@utkarsh_choudhary92 oh great 👍

Answer

@natalia_zhontsa great do you use for cold emails or for opt ins?

Answer

@charles_pavard yea same here

Answer

@sabir_91 great thanks for valuable input. My only question is research suggests sequences more than 4 email long will not be very effective.

Daniel Zaitzow · Answer

Multiple - Mailchimp - Customer.io - I also think of LinkedIn in this camp as well.

Answer

@sabir_91 oh great. I was just asking because usually people report you as spam or unsubscribed if they receive too many mails without any interaction. We have also faced the issue but yea would surely try with a smaller database and see.

Which email marketing software do you use for cold mailing?

Replies