Which emoji do you find most confusing? (And what does the research say?)
Business Marketing with Nika
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In the world, there should be in overall about ~3,700+ emojis;
Here: https://unicode.org/emoji/charts/emoji-counts.html
The Company Word Tips conducted research and tried to identify the most confusing emojis across countries (cultures).
They compiled a list of 1,644 commonly used emojis and used the Ahrefs Keyword Explorer tool to calculate the average monthly search volume for each [emoji] + “meaning” in every country.
Key Findings:
🥺 (pleading face) is the most searched emoji in 51 countries, including the U.S., making it the world’s most confusing emoji.
😏 (smirking face) is the UK’s most confusing emoji.
🙃 (upside-down face) is the most confusing emoji in Canada and Australia.
💖 (sparkling heart) is the most confusing emoji in Argentina.
Which emoji do you find confusing?
BTW ➡️ If you leave me there your EMAIL, I will send you in a weekly newsletter another study on this point.
https://forms.gle/b6gZgYPVEmLg9xuE8
Replies
Ohans Emmanuel (remention.ai)@ohansemmanuel
Remention
It's got to be this: 😏 Is it a wink, a flirt, or just a funny face LOL. To be fair, other than the basic emojis, I'm confused almost every time depending on the context.
P.S
Why are there several love emojis: ❤️💚💙💜 (I bet each colour has its own meaning 😅)
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That's what I love about your posts; they are very often based on research. Thanks.
For me it was moai(🗿), I use it as my products logo😂
Navigating through the world of emojis can be as tricky as debugging code on a Monday morning! Personally, I find the 🙃 (upside-down face) emoji quite puzzling. How about you?
The sparkle ✨ emoji. This has become the de-facto emoji for AI now but what does it actually mean? There's an interesting video by David Imel on "How AI Stole the ✨ Sparkles ✨ Emoji" in YT. He explores the history of emojis (which originated in Japan around the 1990s), discusses their evolution to the present day, interviews the creator of the first set of emojis (which included the sparkle emoji!!), and examines their cultural significance.