Which is better PPC vs SEO?

Speed: PPC: Offers immediate visibility. Your ads can appear at the top of search engine results almost instantly after setting up a campaign. SEO: Takes time to build organic rankings. It might take weeks or months to see significant improvements. Cost: PPC: Involves paying for each click on your ad. Costs can add up, especially in competitive industries. SEO: Initial costs for optimization, but organic traffic doesn't incur direct costs per click. Sustainability: PPC: Traffic stops when the campaign budget is exhausted. It's not a sustainable long-term solution unless continuously funded. SEO: Organic traffic can be more sustainable over time. Once you rank well, you can receive ongoing traffic without continuous payment.

There is no one channel better than the other. @sarah_playford has rightly mentioned and I am adding few more points to it SEO: Long term strategy - takes time to realize value, Cost effective Content marketing strategy - means you will get traffic from user who may or may not need your product, so intent is not the measure here Conversion rates is lesser as there is less buy intent more awareness intent ToFU - top of the funnel in AIDA model to create awarness PPC: Quick results - get result immediately for validation and conversion Expensive than SEO - as you will be paying for clicks and CAC is high Advertising strategy - talk about need to high intent group Better conversion rates as you are attracting high intent users MoFu - middle of the funnel, people who have crossed awareness and in the interest stage appears which is better faster and expensive conversion or slower and cost effective conversion - usually decided on the need and stage of the startup/org

It depends on your budget, distribution platforms, and marketing goals (tofu/bofu), but earning your audience's trust is crucial, so SEO usually takes the lead.

For instant results PPC and for long term SEO.

PPC or SEM costs and there is no valuable knowledge. SEO is knowledge gained through research for now and for the future plus with more in-depth [on-page] it can get better.

in term of time, i will go for PPC since we can target specific user while SEO we need more time to develop content, optimize and rank it. in term of sustainibility, SEO is for longtime. we can save much money when we have rank keyword that convert for us. i think there is no answer which one better between SEO and PPC. it depend on purpose and stage of the company

for instant results PPC is best and if you have good budget.

Quick evaluation of MVP or if you need/want to grow really fast and have the budget: PPC Long-term sustainable results: SEO, solve users problems to get attention

PPC

Neither is inherently "better" than the other; they serve different purposes. PPC (Pay-Per-Click) provides quick, targeted results but requires ongoing investment. SEO (Search Engine Optimization) is a long-term strategy for organic traffic growth but takes time to show results. The ideal approach often involves a combination of both for a well-rounded digital marketing strategy.

PPC can generate quick results. Once you set up a PPC campaign, your ads can appear on search engines immediately, driving traffic to your website.

PPC.

In my experience, PPC delivers quick wins, but SEO is a long-term investment.

Bet on SEO

i prefer SEO

SEO builds a foundation for a strong online brand presence.

SEO helps establish trust and credibility with users.

For speed PPC (You'll be able to drive traffic quicker but will pay quite a lot and only really works well if you have the budget to experiment and optimise). In the long term SEO provides great ROI but requires consistency. I wouldn't view it as a one or the other scenario, they can work together very effectively.

You may find SEO will become less effective with chatGPT so I would try PPC first