Which is the best option for marketing: image, video or text?

According to the knowledge I have learned in the past, I actually think that the three forms have their own advantages and disadvantages. Pictures can quickly attract consumers' attention and be shared on platforms such as Instagram and Twitter. The form of video can give consumers an impact through changing content and bgm. Text form can better explain the content, But in a real marketing situation, which form to choose? How to balance the use of the three to bring us high enough benefits? If it were you, what would you choose?