@alexandre_guerin hey Alexandre 👋
I'm part of a community of 1,200+ tech founders and marketers working in dev-first companies, like PostHog, Supabase, and Warp, and we regularly discuss paid marketing strategies and best practices.
my key takeaways:
- Twitter / X and LinkedIn (expensive) work for awareness;
- Reddit works for short, creative campaigns;
- Product Hunt works, too.
for further inspiration, I find these blog posts really insightful:
- - Twitter / X and LinkedIn (expensive) work for awareness;
- - Reddit works for short, creative campaigns;
- - Product Hunt works, too.
for further inspiration, I find these blog posts really insightful:- - how we run PPC for developer tools by @iammarcthomas;
- - burning money on paid ads for a dev tool by @piemets (PostHog).
hope this helps! have you already experimented with paid marketing? what are your key learnings so far?