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Which social media platforms were the most effective for driving traffic to your product?

Michael Shver
10 replies
We are currently figuring out what works best for our soccer team management app, Steerer, which we are launching soon. So it will be interesting to hear your stories! Which platforms have provided you with the most views and which have generated the most leads?

Replies

Wisani Shilumani
Boardroom
LinkedIn was great for us! We're building a dating app targeted at professionals, so it made sense to go to LinkedIn. Instagram was also great!
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Michael Shver
@wisanishilumanimakes yes, it makes absolute sense! We also want to work with LinkedIn more, as we've found that many soccer pros are there. We also discovered that they're quite active on X, so we're trying to develop this channel as well, we'll see how it goes 🔥
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Callum Jones
Even as a B2B platform, we have been super surprised with our Meta (particularly instagram) adds. They FAR surpassed LinkedIn or any other Saas platform.
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Callum Jones
@michaelshver Thats the best thing to do. Perhaps an even budget across them and see which works best for you. I just know what worked well for us! Ofcourse! We believe our product/platform is the first user friendly data science/analytics platform on the market. Our teams painful experiences with analytics tools, bloated tech stacks, complicated, laborious and resource heavy processes led us onto creating our offering. We made sure to tackle the pains of current 'solutions' by creating it for no-code users and making it price available to SME's. Its amazing hearing first hand from our customers that we have actually managed to plug this hole. I love that you've managed to create a company around your passion by the way. That must be a massive driver for you. Have you created your platform yourself?
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Michael Shver
@callum_jones1 that's an interesting experience! We are considering trying out several advertising channels later, including Meta. Could you tell us about your product?
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Michael Shver
@callum_jones1 sounds like quite a significant product, and it's fantastic that your initial customers are satisfied! Are you considering launching it on Product Hunt? On our end, we are just beginning our journey, and we have numerous strategies and channels to explore to determine the most effective way to engage with our target audience. I am really hopeful that we will find working ones in the end! I created the Steerer app with a small team consisting of me and my friend initially. And currently, we are receiving some assistance with marketing since, up to this point, it has been more of a side project that I work on in my free time after work. Can't cover it all in a couple of free hours by myself!
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Callum Jones
@michaelshver We will be at some point. I'd love to make the best out of the launch, so i'm helping to contribute with other launches. I love engaging with this community. the REAL feedback is valuable. You're in the most exciting phase. love it. throw and see what sticks! I'm sure ill be seeing your launch in the coming future?
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Michael Shver
@callum_jones1 sounds like a great plan! The community here is really great and worth engaging! And yes, we are launching at the beginning of may, here is our teaser page 👉https://www.producthunt.com/prod...
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