Which social media tools do you use to promote your product launch?

Question

Accepted Answer

Hey Viola,
Talking about social media for Butterflye.io we need to use LinkedIn because our main target audience are product teams.
Product Managers, Product Marketing Managers, Customer Success Teams.
Using Facebook or Meta would be more complicated, I'd say less targeted.
And our model is B2B.
Probably for B2C and D2C it would make more sense using other channels.

Max Avery · Answer

Twitter/X has been of significant benefit to us as well as YouTube

Michael Shver · Answer

Our main target audiences are soccer team owners and managers, as well as businesses that can become sponsors for them. Therefore, we are working on establishing brand presence on different social media and starting LinkedIn, from which we will start actively reaching out to people and inviting them to our app as soon as it is released.

We also have X, Instagram and Facebook pages, although they primarily exist for brand presence and to reach our secondary audience, such as soccer players, soccer fans and enthusiasts.

After exploring the PH community, I also see potential perspectives in using Reddit and Discord communities, but we'll need to research possible approaches!

Answer

LinkedIn LinkedIn LinkedIn!

Viola Schoell · Answer

@michaelshver Thank you for sharing your tools and backgrounds. It sounds very interesting. I also use LinkedIn and Producthunt. Additionally, my colleagues use X and Instagram. Discord could also be an interesting tool. I'll definitely take a look at it.

hardik bandhiya · Answer

@max_avery I'm also connecting with like minded people and learning lot of things from them.

Hussein Hashish · Answer

instagram as this is where my main target customer persona resides

Answer

I have seen people used LinkedIn and Twitter alot.

Max Avery · Answer

@bandhiya_hardik for sure, I have met a lot of my current business contacts on there over the years

Viola Schoell · Answer

@beto_cervantes

Hey Alberto,

I really appreciate your detailed response. Using LinkedIn definitely makes sense, and it's a platform we also leverage for Crewting. Alongside that, we utilize Facebook and occasionally Reddit. Thank you for sharing your tools :)

Gurkaran Singh · Answer

As a tech enthusiast deeply ingrained in the startup world, I've experimented with a variety of social media tools to launch products. From scheduling posts to analyzing engagement metrics, the key is finding the right tool that suits your specific needs. It's all about trial and error, like a code that needs debugging but eventually leads to success. 🚀 #SocialMediaStrategy #ProductLaunch #TechEnthusiast

Max Avery · Answer

@viola_s depending on the niche it can be a huge lead funnel

Sahil🎧⚛️ · Answer

For me it is Reddit and X , though I am trying to be active now on Product Hunt as well.

Daniel Zaitzow · Answer

It'll be LinkedIn / FB (to some degree within our community + some affiliate groups) - Reddit in PH launch groups and I think if you have a dev centric tool - Twitter and Github are your best friends.

hardik bandhiya · Answer

@max_avery Twitter/X community is really helpful. I'm active on Twitter/X so i know how much they are helping each other.

Which social media tools do you use to promote your product launch?

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