Which subject line works wonders for you?

My general take on this is to use a subject line that you would use on a friend - casual, relatable, and specific. One of my favorites, is "Can we connect?". A person who gets a subject line like that will almost inevitably open the email out of curiosity. Context is pretty important here as well. In this case, I'm talking about cold outreach rather than a newsletter email.

I am trying an experiment in my psychology newsletter with subject lines like: "Would You Ditch First Class for Memories with Your Bestie?" It sounds fun and depicts the concept too. Will report back if you'd want!

Personalized and any data that you can highlights what the person can get

At learningloop.com, we used the subject line "Ambitious founders wanted" to recruit founders.

Short, and which shows excitement worked for me.

'Unlock Exclusive Tips for Boosting Your Productivity' This subject line converted 3 customers in our past email marketing campaign.

The question of all questions! We use "AI agents for product builders" - but still undecided. It's ultimately trial and error, and there's no single answer here I believe. You have to measure and see what speaks to your ideal customer.

It's great to hear that you’ve been diving into some creation! Finding what resonates with your customers is truly key to a successful MVP. Consider gathering feedback from potential users to refine your ideas further. It might also be helpful to analyze similar products in the market – understanding their traction can provide valuable insights. Keep exploring and sharing your thoughts; the community is here to support you! Looking forward to seeing what you come up with in the future!

Depends on the purpose. Personalized, short, enticing ones are the most recommended.

I've found that personalizing the subject line and creating a sense of urgency or curiosity works great. Something like 'Hey [name], quick question about [topic]' or '[Name], did you see this limited offer?' tends to get higher open rates for me. The key is knowing your audience and what will pique their interest. Split testing a few different options helps too. But agreed, the subject line that resonates most with your specific customers is the winner!

Sell to Serve!

the simpler the better, clearly describing the content, with casual and friendly tone of voice e.g. for a feature survey: 'Decide on the future of XX with us' for a feature launch: 'Say Hi to {feature name}!' for a blog post promotion: '10 link-building tactics that work wonders'

Personalization in subject lines, such as including the recipient's name or location, tends to increase open rates significantly.

First-person & personalization works like a charm. But, it's more about the intent of the email. Information or Conversion oriented. For eg. Information: This is the game changer - (product name) vs. Hamza, you've got this - (product name) Conversion: The only SaaS you need vs. It's all about growth, right, Hamza? Let me know what you think!

In my experience as a digital marketer, subject lines that create a sense of urgency or exclusivity tend to perform best. For example, 'Last chance: 24-hour access to [Product]' has consistently boosted our open rates. I've also found success with question-based subject lines that pique curiosity, like 'What if you could [solve problem] in half the time?

I've had great success with subject lines that offer value, like 'Top 5 Tips to Boost Your Productivity.'

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