Which type of content do you prefer?

Infographics.

I'll go with visually appealing infographics that can convey complex information in a concise and easy-to-understand manner. They are often preferred for their visual appeal, ability to quickly communicate critical points and shareability on social media.

Depends on the platform. Every platform has its own best working formats. For example, in Linkedin it's infographical carousels, in Insta it's Reels. Define your target platforms and see what people do there.