Who benefits most from TikTok ban?

Humans.

I see this as a seismic shift. Television is a good metaphor. Back in the olden days - you had 3 channels. Then Cable TV disrupted mass media with dedicated channels for sports, shopping and music. The same thing is happening with socials.

I think Snap is the only other platform seen as predominantly 'young' (teen/young adult) so I think a surprising amount of migration would take place there

Massive opportunity to deliver something to the next gen where engagement and interaction comes first.

Instagram