Who's the author of your brand story — you or your audience?

Anxiety is conspiracy theories about yourself. Branding is conspiracy theories others have about you. Make sure you give them the right material to build this conspiracy theory. In other words: make sure your brand tells the story you want, not the story they end up telling. 🟡 Like this post? 🟡 Ready to make the leap? 🔔 Don't follow your dream; follow my LinkedIn 🙂 Also, hit the bell icon