Who Should Write Your SaaS Technical Content?

Every decision matters when you run a SaaS, especially with tight resources. Instead of spending big on paid ads with no guaranteed results, turn to technical content creation. It’s a smart, budget-friendly way to grow your business and position yourself as an industry expert. Good technical content does more than just market your startup. It’s the heartbeat of organic marketing and a proven strategy to build brand awareness. By offering quality technical content that educates, informs or entertains, you can elevate your SaaS from an unknown entity to a trusted industry brand. Creating a SaaS is more than just programming. Programming is a big part of it, but simply knowing how to code won’t get you very far—especially if you want to make a business out of it. In this article, I've shared my experience with who should write technical content for a SaaS and why engineers who can write or experience developers are the best choice for this task. Engineers who are not only skilled in code but also excel in writing technical content are invaluable. Full article here.- https://theankurtyagi.com/a-startups-guide-to-technical-content-creation/ Please do share your feedback/ideas/suggestions. Happy to start an insightful discussion on writing tech content.