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  2. Why don't most developers want to partner with marketers?

Why don't most developers want to partner with marketers?

Rémi MRR
3 replies
Simple question: "Why don't most developers want to partner with marketers? I would like to see your answer and debate with you! Thanks

Replies

Yassin Bouacherine
It depends on the conditions of the partnership. What does the marketer want in exchange? Does any type of compensation have to be made? Most developers don't want to partner with marketers because it tends to contract with no guarantee of results. I think most fear a lack of transparency in a long-term partnership. What if it doesn't work? There are too many risks in the end. The best approach would be for a marketer to offer some sort of limited time and give a speech on how they can contribute in reach the developers' goal. You set the rules, the numbers, and the time dedicated to the process to provide a certain amount of positive results, and I think most would agree with that. It should start as little contracts and maybe, building that trust will lead to a partnership.
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Gwendal Brossard
Whisper Wizard
Whisper Wizard
It’s most likely a lack of networking & trust I would say. As a software engineer, I wouldn’t mind partnering with someone that could handle the marketing and/or sales part, but I lack the network. Also, it’s pretty easy to see if a developer could do the job, you just have to check the previous websites / apps they built and see if they look good and are working well or not. But how can you judge at first glance if someone is good at marketing / sales? 🤔
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Dave Wave
@gwendalbrossard you don't. Even 'testimonials' can be misleading. Just because your marketing tactics worked for brand A doesn't mean it will work for brand B. The sanest way to cut through salesy b.s. is to work with a salesperson/marketer who is willing to bear all the risks forefront. They get paid AFTER your agreed goal has been reached. Maybe, a 10% down payment just to make sure the developer is serious. In sales, RESULTS speak. What do you think?
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