Will AI take over digital marketing?🦾

Question

Janak Patel · Accepted Answer

It is already taking over the content marketing

Ruben Boonzaaijer · Answer

@zaryat untill it becomes so good it's not recognisable

Janak Patel · Answer

@zaryat @ruben_boonz That is coming

Maurizio Isendoorn · Answer

@zaryat The question then is, who learns faster? Humans or AI?

Esranur Kaygin · Answer

Yes, within 5 years, AI will significantly impact marketing. Generative AI already creates images and text, but upcoming advancements, and looking at what NVIDIA is building we're talking about a 1000X.

In this next wave AI will be able to handle sequence-based tasks. This means AI can conduct market research, create and track marketing campaigns, make adjustments, and more. AI's takeover of marketing is imminent.

Maurizio Isendoorn · Answer

@zaryat @ruben_boonz Yes

Shikhar Agrawal · Answer

@janak_patel56 Maybe, I think so. The ability to create personalized high CTR creatives is unmatched in GenAI. In some time rather than personalizing Ads for a demographic, they will be doing it for and individual. The creatives will feature the items that is specific to that person's life to keep them engaged.

Esranur Kaygin · Answer

es, within 5 years, AI will significantly impact marketing. Generative AI already creates images and text, but upcoming advancements, and looking at what NVIDIA is building we're talking about a 1000X.

In this next wave AI will be able to handle sequence-based tasks. This means AI can conduct market research, create and track marketing campaigns, make adjustments, and more. AI's takeover of marketing is imminent.

Rupal Saini · Answer

I do think it will become a great supporter, doing 90% of the tasks, but that remaining 10% innovation will still be required in the content part. As for the other parts, it will be a great supporter in helping optimize and automate tasks, but it will be based on the guidance we provide.

Maurizio Isendoorn · Answer

@janak_patel56 True! Even though human content usually performs better, with the amount of volume that AI can produce, AI has a better net performance.

Mohammed Kheezar Hayat · Answer

@maurizioisendoorn Evidence so far suggests AI is faster, but the speed of learning is inconsistent, it learns in fits and starts and with  a human guiding hand.

Humans are much slower but more consistent. I suppose the question is if AI gets stuck on a plateau where it is still giving off ‘uncanny’ vibes, then humans will catch on to that.

Not to mention recognising ‘AI impersonation’ is going to be/already is a viable industry.

Nachiket Patel · Answer

It is highly unlikely that AI will replace marketers themselves. Why, Marketing is all about creativity, empathy, and understanding human behavior. Successful marketing needs originality and a creative spark only humans can possess.

Will AI take over digital marketing?🦾

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