Will AI take over digital marketing?

I won't say Taking over but let me put it this way. A new world is opening up for digital marketers, This technology of Generative AI is still in its early stages, but the possibilities for its use in marketing are endless. In the future, generative AI could be used to create entire marketing campaigns from start to finish. For now, however, it is being used to create individual pieces of content, such as images, videos, and articles. Also, AI is capable of generating content that is creative and engaging. The biggest advantage is human creators are limited by their own experiences and biases. This means that they are more likely to create content that is narrower in scope and less inclusive. Generative AI, on the other hand, is not restricted by any human limitations. As such, it can create content that is wider in scope and more inclusive. I hope this helps.

i'm more of a believer in AI assistance vs. replacement. AI can already generate graphics and text. Won't be long until it can generate a great series of graphics for you to post on all relevant ad channels necessary, but I think humans for a while longer will still come up with the core concepts for campaigns. I also think there will be an artificial barrier at some point. Whether AI can do it won't be the question, it's whether people will want it to.

I think it's all a question of time. At some stage, unless there's human intervention, I think AI will take over a lot. How much of it happens in the next 10 years I'm not so sure. I've been wrong on tech predictions before though. :-)

I think it will compliment human marketing in a large way but I don't think it will dominate the industry

AI is already being used in digital advertisements today. All optimization is done with AI. The human factor is undeniable, especially for creative designs. In the future, I think that we will move forward with a hybrid system to a certain extent. We will live and see.

Well it already to some extend. If you run PPC on google or facebook you usually let the AI take care of biding and budget allocation.

with gtp3 for copy writing and dalle 2 to generate ad creative.... maybe once these technologies mature a bit more

Ai Actually does a good job creating a copy for facebook and/or google ads. I generated a lot of copys for my brand but never actually tested them. Do someone here has any exmple of their results using AI?

I don't think AI will take over digital marketing as a whole. Atleast in the near future. But it will bring insane speed and efficiency in getting things done and probably replace people in the process. Like fewer copywriters, fewer blog writers and so on.

Yes, soon! Marketing these days is all about massive a/b testing and see what works. An AI can automate most of this, it can write newsletters, create promo images, learn from the results.

Oh yes!!! 1. For starters, marketing content (text, images, videos) will largely be in the realm of AI. Content "creation" will be more like content editing / retouching. 2. AI will be used for hyper personalization. To the point that we'll start seeing native scenes in the movies you watch (custom to you), personalized stanzas in songs you listen to. 3. We'll start to see products being purchased by one's "digital self" more or less on it's own will. The marketers will need to woo your digital counterpart too - and we'll lot of AI running the background here! 🤯

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Currently, we are building a content management team using only AI tools. We use Jasper as an AI copywriter. It has integration with Grammarly to check spelling and grammar in real-time. Also, we use integration with SurfSeo, with ML models guiding us on how to modify content built with jasper and make it more Seo optimized. And the illustration of the articles we create using AI from MidJourney. I think that AI will take over digital marketing, and there will be a huge demand for professionals with skills like AI operators for AI Content Management Team or AI operators for AI User Acquisition Team.

To increase efficiency and same time.

AI cannot think on its own. If it can, that would be dangerous for all of us. AI is powerful. I've used many tools and all of them blew my mind. If you know what you want, AI can create something which can be produced by 5+ pro-people in respective fields. AI tools are like hiring a team of pros at a fraction of its cost.

Not fully, requires human input to do some action.

Just met an AI language specialist at a conference and we discussed that we're far away from great instant translation and nuance of writing copy BUT we are already seeing the easy creation of imagery working well. I think they'll be some weirdness for some years and then it's going to be extremely automated and then soon after people's interest in social media will wane.

I think we're still a ways away from zero human input required, but — in theory — Ai tech will start improving at an increasing rate. And that's when things get very tricky to pin down. (: Generally, though, I think Ai will have a much larger impact than most people seem to think at the moment.

There's a great story about how all the early great minds of AI/Deep learning left the Universities to join Google, Baidu etc. "Taking over" is a strong word but definitely enhancing.