Will my product launch be less successful if I do not create a Coming Soon/Upcomming page?

Question

Johan Steneros · Accepted Answer

Can you set you coming soon page earlier than 4 weeks from launch?

Fabian Maume · Answer

With the new product hub feature, I think that the upcoming page lost most of its value.

- You can schedule your launch up to 4 weeks in advance. 
- As soon as the launch is scheduled you will get a product hub page, which can start collecting followers. 
- All followers of the pages will get an email notification about the launch.

Sara Wanasek · Answer

@gael_de_mondragon Thanks for this! I haven't gotten too many of these notifs yet

Dexter Awoyemi · Answer

Another way to think about it might be: does creating a coming soon page hurt the success of a product launch?

If not, I'd just have one so people can discover the product that otherwise wouldn't.

Gaël de Mondragon · Answer

Great question!

I personally created one but I'm a little unsure how well it works: I've asked to be notify of a bunch of launches lately but haven't seen any email with such 'notification'

Do you receive them?

Dexter Awoyemi · Answer

@fabian_maume which one's the product hub feature? Is it different to the "upcoming" page?

The features sound similar.

Will my product launch be less successful if I do not create a Coming Soon/Upcomming page?

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