Will usage of Google Analytics in software/SaaS used in EU be unlawful?

Danish Data protection agency concludes that Usage of Google Analytics as-is is unlawful The Danish Data Protection Agency has looked into the tool Google Analytics, its settings, and the terms under which the tool is provided. On the basis of this review, the Danish Data Protection Agency concludes that the tool cannot, without more, be used lawfully. Lawful use requires the implementation of supplementary measures in addition to the settings provided by Google. https://www.datatilsynet.dk/english/google-analytics/use-of-google-analytics-for-web-analytics [QUOTE]In January 2022, the Austrian Data Protection Authority issued a decision on the use of Google Analytics by an Austrian organisation. Since then, the Austrian Data Protection Authority has issued another decision on the use of the tool and several decisions have also been issued by the French Data Protection Authority. Most recently, in June 2022, the Italian Data Protection Authority issued a decision on the use of the tool. In all of these cases, the supervisory authorities found that the use of Google Analytics under the given circumstances was unlawful... If it is not possible to implement effective supplementary measures, you must stop using the tool and, if necessary, find another tool that can provide web analytics and allows for compliance with data protection law, for example by not transferring personal data about visitors to “unsafe” third countries. [END QUOTE] Press release gives a solution, but the solution page says : [QUOTE]The implementation of the measures described below can be costly and complex and may not always meet the operational needs of professionals.[END QUOTE] https://www.cnil.fr/en/google-analytics-and-data-transfers-how-make-your-analytics-tool-compliant-gdpr Any idea on how this will impact Software and SaaS being sold in the EU that uses GA?