Word of mouth marketing
Jareer Samad
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What are the some of the best word of mouth strategies startups have used in initial customer development?
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David J. Kim@attentionlabs
I mean the best word of mouth is really a great product (high NPS).
But to pour fuel to that fire a great example I think is Dropbox. One of their core values was the storage space offered. So they gave a "two sided" reward system.
Refer someone to Dropbox, and you both get 250 mb of space. The results were huge. Can read more about it here:
https://viral-loops.com/blog/dro...
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There is a very good book by Jonah Berger called Contagious on word of mouth marketing principles. It's very helpful to understand the triggers that gets people to talk.
Yes David, Dropbox has been a successful example of both word of mouth marketing and getting early validation for product (video MVP).