Writing the first comment for the launch—what makes you stand out?

Veena Naik
17 replies
PH has a great piece on what your first comment for the launch should be. But I've read a lot of them recently, and they all somehow just focus on following the guidelines (you can almost predict what the next sentence is going to be). In your opinion, what would make a comment stand out or make it more interesting or even useful? Do you have examples that you loved?

Replies

Devi Roy
It's really interesting
Lucas Barnes
I've noticed something that really increases my own desire to support is simply the ability to hold the reader's attention all the way through. Paragraphs with more than like 3-4 lines are going to start to lose a lot of people's attention. But you also don't want the whole comment to look like a bunch of 1-line paragraphs because if all the lines look the same it'll feel like a big commitment to read all of them. So along with following PH's guidelines and writing interesting content, try making the comment as varied and digestible as possible. Here some example elements to incorporate/experiment with: - super short lines for emphasis - medium-length paragraph - all caps header - ~~~~~Section Header/Divider~~~~~~ - bulleted lists (this is a must imo) - emojis of course Best of luck to you!
Veena Naik
@lucas_barnes Thanks a bunch for the insights. I love smileys.
Veena Naik
@lucas_barnes Re reading this. How you think all caps headers help? I was assuming going all caps can come very strongly.
Lucas Barnes
@veena_p sure, you have to be careful, but since there’s no italics or bold, I’ve seen some people create division/variety with short, all caps section headers like this: FEATURES: - bulleted - list - of - features WHAT’S NEXT: Our goal is to… This is one to be careful with for sure though.
Richard Gao
I think emojis really make a comment stand out. What I love about product hunt is that the way its structured (forcing you to use your name rather than business name is an example) gives a general feel of a casual community rather than something hyper-professional, so things like emojis are more acceptable for marketing. They also tend to avoid corporate sounding speak. So in general, ironically, things that blend in better with the product hunt site (casualness), is a better way than standing out despite it being something that most startups are doing here.
Veena Naik
@richard_gao2 Thanks for the insights. Gone are the days of strong corporate lingo. It's so tough to relate to it.
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Alexandra Hunts
Thanks for the discussion! We are launching our product soon and hope it goes well!
Arrington Michael
Share a brief, genuine personal experience or anecdote related to the product. Explain how it has impacted you or solved a specific problem you faced. This adds io games authenticity and relatability to your comment.
Dawn allen
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The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought you have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention. haus kaufen im emsland
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Brennan Jordan
Keeping the description brief and direct. Really helps drive home the point when people are skimming the page.
Dia Paul
I like your post. Thank you for sharing.