You have $ 1 million. How do you spend them on your business?

I do not know at what stage your startup or established business is, but what would be your expenses? ---------- I would predominantly invest in: – the top team, – visibility/distribution (marketing). What product/service do you have and what would be your spend?

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André J
Incentive. Charlie Munger once said "show me the incentive and I'll show you the outcome" because incentives are one of the most powerful predictors of human behavior.
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@sentry_co I am not so sure what the author wanted to say me regarding to splitting the investment :D
André J
@busmark_w_nika You spend it on incentivising your employees. So they do the best work of their life.
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Sergey Koshevoy
Planyway
Launching soon!
If I had $1 million to invest in Planyway, here's how I'd approach it: Product Development & Innovation (40%) – I'd invest heavily in enhancing our product. This would include developing new features, optimizing performance, and refining the user experience, especially in areas where users need more flexibility or integrations. User Feedback & Research (10%) – Getting direct feedback from users is priceless. I'd set up more frequent user interviews, usability studies, and invest in external usability testing platforms to ensure we're addressing pain points accurately and creating a product that truly solves real-world challenges. Marketing & Brand Awareness (25%) – With Planyway growing, getting the word out is key. This means expanding our marketing reach, creating helpful content, running targeted ads, and collaborating with influencers or thought leaders in project management. Team Expansion & Support (15%) – Hiring additional talent to strengthen our development, customer support, and marketing teams would be a priority. Community Building & Customer Success (10%) – Last but not least, I’d focus on building a strong community around Planyway. Hosting webinars, creating resources, and offering more hands-on support would help our users get the most out of Planyway and drive retention.
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@koshevoysergey This is probably the best split I have read there :)
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Karan Duggad
if I had $1 million to invest, I'd split it mainly between hiring great people and ramping up our marketing. About 40% would go into building a strong team—getting skilled folks who can really drive growth and deliver value. Around 35% would go straight into marketing, so we can get the word out and bring in more customers. I’d set aside 15% for product updates to keep things fresh, and the last 10% as a buffer for unexpected expenses. This setup gives us a solid foundation to grow without losing focus on what matters.
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@raregenie Neat – the team "catalyses" the most money tbh :D
Alex Prompt
With $1 million, I'd split it like this: Team (~40%): Building a solid, skilled team is everything. I'd prioritize hiring a mix of creative and technical talent to make sure the product keeps evolving. Marketing & Visibility (~40%): Focus on strategic campaigns, SEO, paid ads, and community-building efforts to create long-term engagement, not just quick wins. Product Development (~15%): Keep refining and expanding the product based on user feedback. Buffer (~5%): Always good to keep a little extra for unexpected challenges or opportunities. What about you—how would you spend it?
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Alex Prompt
@busmark_w_nika Yes, I think "critical fund" for unexpected situations is MORE than warranted , as these so-called unexpected situations happen almost on a monthly basis :) Especially when paying for Facebook Ads, when it randomly charges big amount that far exceeds the calculated estimate (sometimes).
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Hey Alex, I shared my splits in the post. But TBH, also was considering "critical fund" for unexpected situations. @alex_prompt
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@alex_prompt Problems with Facebook ads are quite familiar to me :D
Alexander Galitsky
buy Ferrari first :D
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I do not have a driving licence lol :D @ag94
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ISTIAK AHMAD
@ag94 Love it man, but i would go for a Lambo! XD
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Alexander Galitsky
@istiakahmad you’re a rebel, sir
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ISTIAK AHMAD
@ag94 okay man will do then ( :
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@ag94 @istiakahmad If you have BTC :D no problem :D
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ISTIAK AHMAD
i will be focusing on making it 10X . 🤯😎
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@istiakahmad I like your way of thinking. But "How" is very crucial when it comes making more from you currently have.
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ISTIAK AHMAD
@busmark_w_nika indeed. A organized and automated workflow needed to achieve the ambition.
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Ivan Balukov
1 First of all I'll buy a cake for my family and friends - because hey, we should never forget to celebrate! 2 Hire a designer as this is an area of improvement at my project kosmodrom.work 3 Give the rest to my wife because she's a babe! Actually because she's a marketing ninja and marketing is always a priority.
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@balukov Yes, I would also have in mind my family but this money would be only for business purposes (tho you can ask the accountant to do his "miracles" ) :D If I understood, it is a task management tool?
Ivan Balukov
@busmark_w_nika I was partially kidding about family - it was a way of saying I would spend it on marketing. Probably would use some to hire an accountant as well lol And yes, it is a task management tool that gamifies work. Even if you love your work some tasks are still boring. kosmodrom.work turns them into space rockets. Try it, it's free and it's fun. Would love to hear your opinion!
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@balukov Once I was told that to hire someone from the family is the worst thing. Dunno why but my instinct also tells me not to do it :D
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Ivan Balukov
@busmark_w_nika that's a good topic for a new discussion xD