First-time founders often overlook their Ideal Customer Profile (ICP). I learned this the hard way. Without a clear ICP: - Your landing page copy is vague and fails to connect emotionally - Your content lacks focus, wasting ad money - You struggle to find clients because you're targeting everyone What can you do? - Trim features ruthlessly. Keep only what adds clear value. - Talk to real people. Get honest feedback on their needs. - Be bold with your landing page copy. Use PostHog for A/B testing to check signup conversion. I'm currently struggling with scrapewebapp.com because it's way too broad, so I'll test a few content options: - AI scraper - Scraping leads What's your experience with ICPs? Any tips to share?