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Snapchat leaked its own launch đ
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Snapchat leaked its own launch đ
Yesterday, a Snapchat URL featuring a countdown to 12pm PST popped up on Twitter (which happens to be when Evan Spiegelâs talk today at Vanity Fair is set to begin). However, users quickly found out you can trick your computerâs local time to reveal their big announcement early!
Snapchat is launching an AR platform that allows objects to be pinned in specific locations in augmented reality.
To start, the platform will feature art installations that users can see by holding up their phones in the right spot. See photos of pop artist Jeff Koons' work from Las Vegas, Sydney, and Paris.
By starting with artists, Snapchat is ensuring quality content will be available from the very beginning, while becoming the defacto platform for augmented attractions. The next step is why this is interesting.
Once anyone can pin objects around them, Snapchat will become the augmented layer of cities. The concept of anchoring digital information to physical places is a powerful thing.
Instead of awkwardly holding up your phone, imagine exploring this new world through Snapâs (not yet announced) next gen Spectacles. đ
Snapchat is launching an AR platform that allows objects to be pinned in specific locations in augmented reality.
To start, the platform will feature art installations that users can see by holding up their phones in the right spot. See photos of pop artist Jeff Koons' work from Las Vegas, Sydney, and Paris.
By starting with artists, Snapchat is ensuring quality content will be available from the very beginning, while becoming the defacto platform for augmented attractions. The next step is why this is interesting.
Once anyone can pin objects around them, Snapchat will become the augmented layer of cities. The concept of anchoring digital information to physical places is a powerful thing.
Instead of awkwardly holding up your phone, imagine exploring this new world through Snapâs (not yet announced) next gen Spectacles. đ
Highlight
Inspired by Trevor Noah, a 17 year-old maker from India created a stunning Chrome extension to help Puerto Rico recover from the recent hurricanes. It's well-worth the 99 cents. All of it donated. đ
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Building in the age of AI: Startup lessons for early-stage growth
In an era where AI is reshaping how businesses operate, the journey of building an early-stage startup has never been more dynamicâor complex. How do founders navigate finding product-market fit, delegation, and scaling, all while adapting to technological innovations?
Join on January 14 at 3 pm PT for a fireside chat with Christina Cacioppo, CEO and Co-founder of Vanta, and Eric Ries, author of The Lean Startup and Founder of LTSE, as they explore the journey of the modern startup founder.
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