Vincent van Scherpenseel

ContentKing for Conductor - Real-time SEO Auditing & Monitoring Platform

Ensure customers find your most valuable digital content with 24/7 website monitoring from ContentKing, now part of the #1 enterprise organic marketing platform from Conductor.

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Vincent van Scherpenseel
Hi, I'm Vincent, CEO at ContentKing 👋 Over the past two years we've been working like crazy to develop what we call Next-generation SEO Auditing. Before founding ContentKing, my co-founder Steven and I ran an SEO agency. We noticed that as websites grew bigger and more complex, the rate of unexpected changes and problems that went undetected would skyrocket. The usual weekly or monthly audit and reporting cycle was unable to keep up and catch major problems in time. That's why we built ContentKing. While traditional auditing crawlers take a passive approach (start a crawl and wait until the data comes in), ContentKing is proactive. It monitors your website continuously and as soon as it detects problems or major changes it alerts you. What's more, ContentKing makes it super easy to track changes like newly added or removed pages as well as changes within pages. We wanted to build an app that would be a pleasure to work with. One that would automate whatever it could, and would make whatever manual analysis that remained as simple and fun as possible. And things are constantly developing around here, with features being released every week. All the same, we felt it's time to show the Product Hunt community what we built and get your honest feedback. So take it for a spin and let us know what you think. We'll be here all day to answer your questions and comments :) Cheers, Vincent + the ContentKing team
Igor Gorbenko
@vincent_io Hi, Vincent. I've used Content King a bit but I didn't go in too deep. What killer feature I might have missed? What would you recommend us to check out?
Vincent van Scherpenseel
@di_ry Hi Igor, thanks for reaching out! :) We're the only ones doing Content Change Tracking and Alerting at this scale, so my suggestion would be to check that out :) PS: let me know if your existing trial expired, happy to unlock of course :)
Benny Chew

ContentKing is a no brainer if you want to make sure your websites runs flawlessly and without (SEO) flaws. You can have a good website, but without solid SEO your website will be good at best and not great. ContentKing can help you (your website) become great!

Pros:

Solid product / Great UI / Fast updates / Awesome support / Good price

Cons:

None

Vincent van Scherpenseel
Thanks for the awesome review Benny! :)
Gerry White

Been using this for quite a while on a project website and it works incredibly to deliver insight into what has changed, what is broken and more - it has been developed by an SEO team so its a content marketing SEO tools first which is exactly what was needed. Love the fact it always crawls!

Pros:

- fast, continuous updates

- tracking of improvement

- good team behind it who know what they are doing

- pricing

Cons:

nothing significant, most issues I have identified are on the roadmap now which is positive - that said its still early days

Steven van Vessum
Hi Gerry, thanks so much! Reading this puts a smile on our faces, this means a lot to us. If you have any feedback, good or bad feel free to let us know. You can add it here, or send me an email at steven@contentkingapp.com
David Iwanow
I have to say I know a fair few SEOs that are starting to rely heavily on the insights this product gives, the real-time analysis and monitoring makes it possible for them to scale their workload.
Vincent van Scherpenseel
@davidiwanow Hey David, thank you very much, great to hear! :)
Paul Shapiro
Content King is slowly becoming one of my favorite tools in my arsenal of SEO tools. When you’re managing a large site, or even a series of them, it’s really exceptional. The alerts are great.
Steven van Vessum
@fighto Hi Paul, that's great to hear. We're all about winning the hearts and minds of our customers so if you feel something's missing or needs changing, please let us know!
Martijn Oud

I'd recommend Contentkings if you are looking for an easy way to scale site auditing. The tool does some really great and unique checks like finding out which pages are missing from the sitemap. I also loved the feature to find out missing (visual) analytics from pages.

Pros:

Unique and advanced technical analyses, easy to use interface

Cons:

The pricing structure is not based on a flat 'per site' but instead on number of pages which can be hard to calculate

Steven van Vessum
Thanks for the kind words Martijn! As for the pricing structure: I understand what you mean. I've passed your feedback on to the product team so they know about it.
Pete McAllister

The ContentKing software has grown in its value immensely since I first came on as a beta customer.

The interface is super user friendly and email alerts for any potentially concerning changes the real-time crawler finds is so cool. If you act on the email alerts CK stops any technical SEO disasters before they ever happen!

Pros:

This is as close to a Google real time crawl emulator as you'll get!

Cons:

Some terminology takes a little bit of understanding/learning

Vincent van Scherpenseel
Thanks for the nice words Pete! It would be great if you could share the specific terms that can be improved (we're always learning!). Please drop me a message here or via email at vincent@contentkingapp.com :)
Logan Honeycutt
This looks awesome. Can't wait to give it a try.
Steven van Vessum
@growwithlogan Thanks Logan, feel free to take ContentKing for a spin. You can create a free trial account yourself, no strings attached. Let us know if you have any questions!
Logan Honeycutt
@stevenvvessum Do you guys have a public roadmap available?
Steven van Vessum
@growwithlogan Hi Logan, we don't have it publicly available but I can share it with you if you could send over your email then we can get in touch :)
Åke Bendel
This tool is interesting, do it have any API for adding 100x domains, get audit score etc. We have a backend handling all customer sites.
Steven van Vessum
@akesoft Hi Åke, yes we sure have an API! Can you email me at steven@contentkingapp.com so we can get in touch?
Steven van Vessum
@contentkingapp @akesoft Great, will get in touch with you!
Axel Fredrik Hansson

Been using it for several months and really impressed so far. Just being able to check changes over time makes it worth it alone.

Pros:

Instant notifications if someone goes wrong. The ability to actually have a historic overview of changes are great.

Cons:

A bit clunky UI but it's continuously improved from what I've seen.

Vincent van Scherpenseel
Hi Axel, thank you for your feedback! :) If you have any suggestions to improve the UI, please drop me an email at vincent@contentkingapp.com or share it here :)
Evan Roberts

I've been using this for some time now. I recommend all my clients get setup on it and it has saved the day in a lot of situations. It picks up changes faster than a human or running your standard crawl software in intervals and that alone is a great value to companies. Having crawl data of your site that is always up to date provides more value than you know, it is one of those things that you don't know you need it until you have it.

Pros:

Great product. Glad to see folks pushing the boundaries of what SEO software can be. The change tracking, saved my bacon several times <3.

Cons:

¯\_(ツ)_/¯ haven't found anything yet. I'd love an agency account but I think they are working on that.

Steven van Vessum
Thanks for your kind words Evan! As a matter of fact, we have specific accounts designed for agencies. They need more flexibility than regular customers, you'll find more info on https://www.contentkingapp.com/l.... Let me know if anything is unclear, or if you want to do a quick call to help you on your way!

When I signed up to CK, I thought it was a Deep Crawl killer. I was wrong. They're different products, marketed at doing different things.

Deep Crawl is more of a deep, sophisticated analysis that's "on demand", whereas CK is proactive and alerts you to changes before any potential damage is done.

I feel like you still need both products to succeed at on-site SEO. CK is a must-have for large sites where new pages/posts are added daily, and changes are frequently made. It's important to keep track of editors - to ensure no mistakes happen. In addition, Deep Crawl is needed as it does dig a bit further and catch things that CK would miss, or doesn't crawl for.

IMO, get CK and get the daily updates and constant monitoring. Use deep crawl for an audit every 2-4 weeks.

Pros:

Affordable, effective, handles scaling well

Cons:

Can seem quite "weak" compared to Deep Crawl on some points

Vincent van Scherpenseel
Thank you very much for your nice words Mary :) Regarding our auditing suite: although we have the most important things covered (enough for most people) it's true that there are some specific tests lacking at the moment. We're working very hard on extending the coverage of our auditing suite at this very moment and expect to launch an array of new tests soon. Please drop me an email at vincent@contentkingapp.com to let me know which tests you would look to see added first.
Ryan Maake

Onsite SEO has always been inherently problematic in that it's almost entirely reactive. You don't typically notice issues until they're already affecting your site.

ContentKing tackles that issue, IMO, quite effectively: It monitors your site for changes in real time and alerts you as soon as anything bad happens.

For example, we had a mixup while pushing a site update and an entire directory of content ended up blocked by our robots.txt. Normally it would've taken days or even weeks for us to realize that search engines weren't crawling the pages in that directory, but ContentKing notified us within literal minutes of the change and saved us a huge amount of potential missed traffic.

Every SEO I know has experienced a situation where one small (usually inadvertent) change resulted in serious site issues. The accompanying panic and scramble to diagnose/fix aren't fun. And that's why I like ContentKing so much - it takes care of the little things so I don't have to, and frees up my time to focus on the bigger picture.

Pros:

The most helpful hands-off SEO tool I've ever used - you set it up and it lets you know the second your site has an issue.

Cons:

None to mention - development is ongoing and timely, so lots of new features on the horizon to look forward to.

Vincent van Scherpenseel
Hey Ryan, that's an amazing review! Thank you so much 😻
Sam McRoberts
Awesome, always down to check out a new SEO tool!
Steven van Vessum
@sams_antics Great to hear Sam! Let us know if you have any questions, happy to help!
Nivas Ravichandran
Hey Vincent, Congratulations on the launch and being featured on Product Hunt. Does this also take care of ahrefs alert does?
Vincent van Scherpenseel
@nivasravi Thanks Nivas! ContentKing monitors your website 24/7 and alerts you whenever something unexpectedly breaks or changes.
Joe Robison
I've only been using it for a few days but I'm loving it. The killer feature is definitely the change tracking and alerts - no one else is doing it!
Steven van Vessum
@josephrobison Thanks for your kind words Joe, glad to hear you like it! :)
Oren Todoros
Absolutely love the onboarding process. Still discovering more about the service, but so far, it's fantastic .
Steven van Vessum
@orentodoros Thanks for the kind words Oren!
Steve Mills

I really like this software. The real time data insights it gives you are invaluable, but when managing multiple clients is where it comes into its own.

ContentKing enables me to more productive with my current clients, and provides an extra layer of "SEO Security" that I had been looking for. IE: Now I feel way more informed, even with my minor clients.

Ever had a client change URL structure and not tell you mid week? It happens. CK will tell you instantly, and keep an entire change history of your URLs = no more losing data/disasters as long as their site is set up in ContentKing!

Pros:

Real time, Unique insights & Data.

Cons:

UI was clunky, its improving all the time, and I currently have no complaints with i

Steven van Vessum
Hi Steve, thanks for the kind words! Should you have any suggestions, be it UI or feature related - feel free to drop me a line at steven@contentkingapp.com. We're aiming for the sky, so any feedback is much appreciated!
Tomasz Karwatka

This is helping us every day to increase visibility of our professional services website. Thanks Guys!

Pros:

Easy to use, Super fast

Cons:

No freemium version :(

Vincent van Scherpenseel
Many thanks for the kind words Tom, great to hear :)
Roman Szubryt

Very nice tool for observing changes on their own pages, that is what developers changed at the last deploy and competition in reverse engineering what they do.

Pros:

- very useful to keep keep big websites healthy according to G seo guide

- easy to use and understand

Cons:

- missing keywords positions reports

Vincent van Scherpenseel
Thank you very much Roman! :)