Find out what you should be making as a content creator
๐คณ๐ฟ Enter your handles
๐ธ Discover your value
๐ Start earning it
๐ Try it out: http://app.withjuly.com/creator-calculator
Hey y'all, Wells here! ๐
We work with tons of creators and recently had one (a friend) staying on our couch. He was telling me about a deal he had just landed for $250 โ this was CRAZY to me. My friend has built a sizable audience across multiple social platforms and was being significantly underpaid.
Having built July now for almost two years now, we have incredible insight into the deals that flow through our platform. When our friend began discussing his next partnership, we used July's data to negotiate a rate of $3,000. Literally, a 10x increase.
We built the Creator Calculator to make that data available to everyone. Never again get underpaid for your audience.
Please enjoy our first drop โ Iโll be responding to comments all day so ask anything you'd like!
Much love,
Wells Douraghy
This is exactly what I was looking for! Planning on doing my first sponsored post soon but had no idea where to start ๐ฎโ๐จ. What was the biggest thing you learned while building this? Anything you think you can apply going forward?
@renny_pauldenny Renny! Thank you for the support! The biggest thing I learned was to never give up. We went through several design iterations, but it was all worth it in the end โ the improvements we made along the way have really added up into a cohesive product. I'll be applying that to my work moving forward. Hope your sponsored post goes well!
@danielmagill I love that! I think I'll need to apply that same line of thinking for this upcoming project. Also pushing through several revisions is so important, but so hard to do ๐ค respect.
Mind if I reach out to ask some more questions about my post? Want to make sure I get _everything_ right!
@renny_pauldenny Excited to see your content Renny! When researching the data for our proprietary algorithm It was really interesting to see how similarly sized creators with similar engagements were pricing themselves so differently! I think that it's important to know that brands are willing to have a back and forth when it comes to your rates and you should always strive to get paid what your worth!
@renny_pauldenny Great question Renny! It's all about how engaged your audience is! You can command a higher rate based on the amount of engaged users you have โ overall following doesn't matter nearly as much!
I can see how this can be a valuable tool for creators who need some help knowing their platform's value and what brands they should work with. Great idea!
@srinidhi_athreyas_b_l Thanks Srinidhi! The main driving factor for rank is the amount of engaged followers you have and the dollar per engaged follower! The more engaged audience the stronger your rates and ranking!!
Just tried the July Creator Calculator and am blown away by the product quality. This is a super valuable tool for creators, because it helps them quickly see their worth and have that much more confidence in negotiations.
Amazing work, team!
@ileane Thanks for the feedback! We have that message to let people know why their instagram isn't show up when they put in the right name, but for cases like yours we can work on making the message clearer.
Last week I was looking through a project from a couple years back where I helped musicians send out text blasts to influencers to schedule posts using their TikTok sounds. When I went back and saw how little musicians' management teams were paying big influencers per post, I was blown away.
So cool that your team is bringing these insights to an otherwise opaque marketplace. Love it!
Proper compensation is essential for a healthy creative sector. Here's hoping this can let more people support themselves and continue their expression.
Definitely a highlight of my career working on this product! I love being able to build tech that helps others pursue their dreams at July. I think this will really open some creator's eyes on how much they could be making!
@ktechstv There are a lot of ways we can integrate this data into our entire platform. Check out http://withjuly.com to see the other tools we offer for creators!
@ktechstv We think transparency from both sides (brands and creators) is super important. Brands can also use this to know what to expect when bringing on creators!
By the way, thanks for your tutorials, they helped a lot back in the day!
@wellswithjuly@leonhardsoenke@cjen What I think CJ meant to say is that we just want to let CREATORS focus on what matters โ creating great content!!
@kyle_michel2 We've configured the proprietary algorithm based off of existing data we've collected. Using this data we've been able to get creators much larger deals than they've gotten in the past! How do you stack up?
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