Wells Douraghy

Creator Calculator โ€” Find out what your audience is worth

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Find out what you should be making as a content creator ๐Ÿคณ๐Ÿฟ Enter your handles ๐Ÿ’ธ Discover your value ๐Ÿ“ˆ Start earning it ๐Ÿ‘‰ Try it out: http://app.withjuly.com/creator-calculator

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Wells Douraghy
Maker
๐Ÿ“Œ
Hey y'all, Wells here! ๐Ÿ‘‹ We work with tons of creators and recently had one (a friend) staying on our couch. He was telling me about a deal he had just landed for $250 โ€” this was CRAZY to me. My friend has built a sizable audience across multiple social platforms and was being significantly underpaid. Having built July now for almost two years now, we have incredible insight into the deals that flow through our platform. When our friend began discussing his next partnership, we used July's data to negotiate a rate of $3,000. Literally, a 10x increase. We built the Creator Calculator to make that data available to everyone. Never again get underpaid for your audience. Please enjoy our first drop โ€” Iโ€™ll be responding to comments all day so ask anything you'd like! Much love, Wells Douraghy
Antoni Kozelski
@wellswithjuly, congratulations! ๐Ÿ‘your product is a true value as a content creator with Creator Calculator.
Alexis Ohanian
@wellswithjuly Awesome. Way to keep shipping. Gonna try this out myself...
Wells Douraghy
@alexisohanian CAN'T STOP, WON'T STOP!
Daniel Magill
@wellswithjuly @yelrahc Appreciate the support Charley!
Renny Pauldenny
This is exactly what I was looking for! Planning on doing my first sponsored post soon but had no idea where to start ๐Ÿ˜ฎโ€๐Ÿ’จ. What was the biggest thing you learned while building this? Anything you think you can apply going forward?
Daniel Magill
@renny_pauldenny Renny! Thank you for the support! The biggest thing I learned was to never give up. We went through several design iterations, but it was all worth it in the end โ€“ the improvements we made along the way have really added up into a cohesive product. I'll be applying that to my work moving forward. Hope your sponsored post goes well!
Renny Pauldenny
@danielmagill I love that! I think I'll need to apply that same line of thinking for this upcoming project. Also pushing through several revisions is so important, but so hard to do ๐Ÿ˜ค respect. Mind if I reach out to ask some more questions about my post? Want to make sure I get _everything_ right!
Brett Kolodny
@renny_pauldenny Excited to see your content Renny! When researching the data for our proprietary algorithm It was really interesting to see how similarly sized creators with similar engagements were pricing themselves so differently! I think that it's important to know that brands are willing to have a back and forth when it comes to your rates and you should always strive to get paid what your worth!
Daniel Magill
@renny_pauldenny Sure thing, shoot me a message :)
Wells Douraghy
@renny_pauldenny Great question Renny! It's all about how engaged your audience is! You can command a higher rate based on the amount of engaged users you have โ€” overall following doesn't matter nearly as much!
Dennis Aronov
I can see how this can be a valuable tool for creators who need some help knowing their platform's value and what brands they should work with. Great idea!
Daniel Magill
@dennis_aronov thanks so much for the support Dennis!
Wells Douraghy
@dennis_aronov Creators are the future! Where did your rankings show up ๐Ÿค”
Koko Xu
Great product!
Wells Douraghy
@koko_xu1 Thanks Koko!!!
Daniel Magill
@koko_xu1 Tysm Koko!
CJ Enright
@koko_xu1 Thanks Koko!
Congratulations on the launch! Was curious about how the calculator works. What are the metrics considered to rank an account?
Wells Douraghy
@srinidhi_athreyas_b_l Thanks Srinidhi! The main driving factor for rank is the amount of engaged followers you have and the dollar per engaged follower! The more engaged audience the stronger your rates and ranking!!
Adam Guild
Just tried the July Creator Calculator and am blown away by the product quality. This is a super valuable tool for creators, because it helps them quickly see their worth and have that much more confidence in negotiations. Amazing work, team!
Daniel Magill
@adamguild Appreciate the support, Adam!
Wells Douraghy
@adamguild Thanks Adam! Where did @harry rank?? ๐Ÿ˜‰
Maria from MegaVote
Congrats Wells & team on your launch!
Daniel Magill
@maria_mvn Thanks Maria!
Wells Douraghy
@maria_mvn Appreciate you Maria!
CJ Enright
Loved getting to work on this, hope you all love using it! Let's get creators paid ๐Ÿ’ช
Daniel Magill
@cjen Pay ๐Ÿ’ฐ The ๐Ÿ’ธ Creators ๐Ÿค‘
๐—œ๐—น๐—ฒ๐—ฎ๐—ป๐—ฒ (๐—ฒ๐˜†๐—ฒ-๐—น๐—ฒ๐—ฒ๐—ป)
When I enter my YouTube handle (which is different from Instagram) I get this message: Looks like your instagram isn't a Creator Account.
Brett Kolodny
@ileane Thanks for the feedback! We have that message to let people know why their instagram isn't show up when they put in the right name, but for cases like yours we can work on making the message clearer.
Wells Douraghy
@ileane Hello Ileane! Looks like we got this sorted for you :) Please let us know if there is anything else we can help you with!
Shrey Jain
Insanely cool! You guys always have the best anecdotes backing the products made :) Keep crushing it!
Daniel Magill
@shreypjain Thanks for the support Shrey!
Wells Douraghy
@shreypjain Thank you my BOY!!!
Jack Briody
Last week I was looking through a project from a couple years back where I helped musicians send out text blasts to influencers to schedule posts using their TikTok sounds. When I went back and saw how little musicians' management teams were paying big influencers per post, I was blown away. So cool that your team is bringing these insights to an otherwise opaque marketplace. Love it!
Brett Kolodny
@jack_briody Thanks Jack! I really loved building a product that brings more transparency to the industry.
Daniel Magill
@jack_briody Thank you for the support Jack!!
Evan Magill
Proper compensation is essential for a healthy creative sector. Here's hoping this can let more people support themselves and continue their expression.
Brett Kolodny
@evan_magill I'm excited to see how people use this tool to continue doing what they love!
ignacio binaghi
Amazing idea! Looks like it's going to play a key role in the future of content creation!
Daniel Magill
@ignacio_binaghi1 Thanks Ignacio, glad you like it ๐Ÿค™
Zach Kolodny
Very cool, giving the tools for creators to be more informed and compensated fairly is something thatโ€™s been missing from the space.
Daniel Magill
@zach_kolodny Thanks Zach :)
CJ Enright
@zach_kolodny Couldn't agree more Zach, thanks for the kind words ๐Ÿฅบ
Brett Kolodny
Definitely a highlight of my career working on this product! I love being able to build tech that helps others pursue their dreams at July. I think this will really open some creator's eyes on how much they could be making!
CJ Enright
@danielmagill @brettwithjuly Dan is the ๐Ÿ
KTechstv
This is neat. Curious how the team thinks about how can this information be used beyond giving creators a rough idea of what they should be earning?
Brett Kolodny
@ktechstv There are a lot of ways we can integrate this data into our entire platform. Check out http://withjuly.com to see the other tools we offer for creators!
CJ Enright
@ktechstv We think transparency from both sides (brands and creators) is super important. Brands can also use this to know what to expect when bringing on creators! By the way, thanks for your tutorials, they helped a lot back in the day!
leonhard.soenke
@wellswithjuly congrats on the launch! Big value add for creators and brands alike
CJ Enright
@wellswithjuly @leonhardsoenke Thanks Leonhard! We just want to let focus on what matters โ€“ creating great content.
Daniel Magill
@wellswithjuly @leonhardsoenke @cjen What I think CJ meant to say is that we just want to let CREATORS focus on what matters โ€“ creating great content!!
CJ Enright
@wellswithjuly @leonhardsoenke @danielmagill Hahaha you're totally right. Thanks for having my back, Dan!
Margot Beard
Stoked about this feature! Go team!!
CJ Enright
@margot_beard Team July!! Let's go! Do it for the creators ๐Ÿ’ช
Aidan Monroe
This is awesome! Such a cool and easy product to use. Congrats on this release July team!
Wells Douraghy
@aidanhcs Thanks Aidan! Where did you rank on the leaderboard? Above mrbeast I assume!
Kyle Michel
Really cool tool, July! Curious how the earnings figures stack up next to deals that creators have done in the past? How's the accuracy of the tool?
Brett Kolodny
@kyle_michel2 We've configured the proprietary algorithm based off of existing data we've collected. Using this data we've been able to get creators much larger deals than they've gotten in the past! How do you stack up?