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Jack Smith

Naked Home Body Scanner - Track your fitness journey in 3D.

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Naked is a first of its kind product that uses infrared light to scan your body to better track your fitness. The scale rotates you 360° in 15s as sensors in the mirror create your 3D body model. The Naked App gives you access to a host of holistic data, metrics, and visuals, including body fat %, measurements, and side-by-side scan comparisons.

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Farhad Farahbakhshian
Maker
Good morning ProductHunt, We’re excited to announce that Naked starts shipping today. This journey began 3 years ago with just my co-founder Ed and I, and the team (now close to 50) has been hard at work bringing the product to life with backing from Founders Fund, NEA, and others. We can’t begin to express how excited we are to deliver Naked to our customers’ homes. This product is designed to provide folks with a more holistic way of tracking their fitness progress. We want to take the focus off of the scale and help users visualize their progress faster than anything else. As an special offer to all you Hunters out there, you can use NAKED-HUNT for $100 off a Naked. As we are currently in the process of fulfilling all of our pre-orders before shipping new orders, we are taking deposits on our website to ship at the end of the year. Please feel free to ask myself and my co-founder Ed any questions you might have about the technology, the app, the team, and our future vision for Naked. Cheers, Farhad
Vijay Ullal
@farhad_farahbakhshian congratulations on launching. It looks like this is a very unique product. I don’t see any others with the same functionality in this price range. The main application is fitness. Any other that you foresee down the road?
Farhad Farahbakhshian
Maker
@vullal1 -- we're seeing some really interesting applications that could be enabled with Naked. The need for body information and a platform to host it will grow over time. Imagine being able to see how clothes fit with without ever having to try them on. Or, getting real-time advice from your trainer or physician based on how your body is changing over time. At a high level, we think that having a digital version of you will help conform the world to your body.
Andrew Farah
@farhad_farahbakhshian Nice work! I imagine the data you'll collect will be interesting at a larger scale. Do you imagine there will be value to the broader dataset or trend analysis becomes possible? i.e. Workouts that are most effective, diets, etc?
Ed Sclater
Maker
@farhad_farahbakhshian @andrewfarah Absolutely! We're already actively engaging in research to understand how your body shape and metrics relate to health outcomes and success in both exercise and nutrition programs.
Tem Nugmanov
Hey @farhad_farahbakhshian & @ed_sclater! Looks awesome. I'm big into fitness data and curious about the product. 1) Can your data processing give a better estimation of body fat than regular bioelectric impedance scales? 2) If not in #1, is the main value prop the packaging and analysis of data that can be obtained by a measurement set (scale, tape, calipers, phone)? 3) If yes in #2, what customer segment is willing to pay for that value prop – bodybuilders, athletes, recreational?
Ryan Hoover
How does the accuracy of this compare to things like BodySpec (which I've used before), @farhad_farahbakhshian?
Farhad Farahbakhshian
Maker
@rrhoover -- Good question. We're actually using body spec and other DXA systems as a reference method, our body fat algorithms are accurate to approximately +/- 2.5%. This is considerably higher than other in home body composition assessments, like bioimpedance, which has an accuracy of approximately +/- 8% and fluctuates markedly with varying levels of hydration. The most challenging thing about measuring body fat accurately is that it's very difficult to establish ground truth. Hence, why we're using DXA as our reference.
Christina Rath
Hi! Excited to get my preorder scanner in a few weeks. Are there any new features or updates in the works from the initial product we reserved?
Farhad Farahbakhshian
Maker
Hi @christinarath -- One of the new features that you should see on the app is side by side comparisons. This allows you to compare two avatars from two different dates and see how every health metric has changed. Check it out on the product page of our website (link below). https://nakedlabs.com/naked-home... We're currently building a really cool feature that will show you what you would look like at different body compositions. For example, you can see how your body would look with 5lb more muscle or 5lb less fat.
Lindsay Greene
Can't wait to get our pre-ordered scanner! This is going to be a game changer in my health & fitness journey.
Farhad Farahbakhshian
Maker
@lggreenie -- thank you for the support! Very excited to get you your Naked. Which batch are you in?
Farhad Farahbakhshian
Maker
@lggreenie -- you should be getting your Naked this week :)
Omar Al Essa
Would be interesting to integrate it with online shopping sites to find the perfect fit for your body, specially the feet size.
Ed Sclater
Maker
@omaressa14 online shopping is definitely an area we can add significant value to, particularly in the clothing space. We're part of an interesting pilot right now. Feet size is a little more challenging, hence why there are companies that focus just on scanning feet
Matt Van Horn
When pitching your products to friends, partners and investors is it ever awkward to show them your scans?
Farhad Farahbakhshian
Maker
@mvanhorn -- it's nice to flip dynamics with the investors actually. Having an investor get Naked and take a scan never gets old :) Family and friends get pretty fun if you're doing some type of fitness challenge together. My bother and I tend to get pretty competitive.
Jared Allgood
Cool looking scans! How do you think a scan is better or more actionable than just tracking my weight over time?
Ed Sclater
Maker
@jared_allgood Great question! The problem with weight is that it distills your entire health down to a single one-dimensional number that doesn't tell the whole story. However, your scan will provide you the rich visual information to keep doing what you're doing, if for example, your weight is unchanged but you've gained 5lbs of muscle and lost 5lbs of fat.
Andy Smith
@jared_allgood I've been a Naked tester since April. I can tell you that the initial advantage is being able to see and measure the impact of a localized muscle program (e.g. seeing calf / bicep diameter change). Also, seeing hips/waistline shrink never gets old. The broader effect is knowing in the back of my mind that no matter what, I'll scan tomorrow or the next day. Naked is so accurate that skipping a workout day or eating unhealthily is going to show up quickly both in my numbers and in my 3D model. So as a commitment device, it has functioned a lot like a human personal trainer might. It kept me on a flawless 60-day fitness challenge for the first time in my life.
Andy Smith

[Actually I've been using it 3 months but there's no option for that]

I've been a Naked tester since April. The initial advantage of Naked over any other approach to body measurement is being able to see and measure the impact of a localized muscle program (e.g. seeing calf / bicep diameter change). Also, seeing my hips/waistline shrink never gets old.

The broader effect that only sinks in once you spend time with it is in knowing that you have to stand in front of it (nearly) naked the next day. Always in the back of my head is the thought that I'll scan tomorrow. Naked is so accurate that skipping too many workouts or eating unhealthily shows up quickly both in my numbers and in my 3D model.

So as a commitment device, it has functioned a lot like a human personal trainer might. It kept me on a flawless 60-day fitness challenge for the first time in my life.

As a side benefit, it's sleek and attractive, fits neatly into the space where I used to have my bathroom scale and adds a full-length mirror where I lacked one before.

Pros:

Detailed fitness data that you can see as well as measure (as frequently as you like)

Cons:

It turns out my pants weren't shrinking after all.

Justin Stottlemyer
How can I be sure I place the scale the same distance away from the mirror? It seems an inch closer or further away here or there could effect the scan. How do you compensate for this?
Andy Smith
@jstottle Before each scan, the scale fires a laser to guide placement. This is great because after scanning, you can just tuck the scale back in its nook under the mirror.
Farhad Farahbakhshian
Maker
@jstottle @kabbenbock -- that is correct @kabbenbock!!! You should apply to Naked! :)
Alani Wildcat
How do you share your scans with others?
Ed Sclater
Maker
@alani07 at launch there is not in-app share feature, but it's on our roadmap, so that those who want to share seamlessly can do so in the not to distant future :)
Alani Wildcat
@ed_sclater Woah. One of the founders responding to my question? Super cool! Thanks for the answer.
Ben Nader
Congratulation on bringing such an awesome and innovative product to the product. I see the mirror is plugged into the wall. But what about the scale? Does it need batteries? How often do I need to change them and what kind of batteries?
Ed Sclater
Maker
@bennader_ The scale contains a lithium ion battery that only needs to be recharged approximately once every 30-40 scans. The Naked App will tell you when your battery is low and you charge via a USB-C cable that connects the scale to the mirror!
Ben Nader
@ed_sclater Awesome. I'm glad I don't have to buy/replace batteries. I assume you guys also provide the USB-C cable you mentioned above right?
Farhad Farahbakhshian
Maker
@ed_sclater @bennader_ Yep, we sure do :)
Gary Kidd

First of its kind, I love mine! I have been a beta tester for this for the last 3 months. Now I wouldn’t want to be without it. Super easy to set up and use. Tracks and stores your body scans so you can compare them over time and actually see that your body is making changes. Rather you are trying to maintai, lose weight, or gain muscle this scanner will keep track

Pros:

Works better then advertised! Keeps track of your fitn journey. Easy And fast to use. It gives you so much informatio! Absolutely love it!

Cons:

None

Rylan Hazelton

I <3 Naked

Pros:

Awesome!

Cons:

None

Mark Silver

It's changing my relationship with my body and the idea of what a mirror is.

Pros:

Sleek product, accurate interface, accurate body scan but feels gentle

Cons:

Accurate body scan ;) A bit of wait.

Andrew Fraser
Wow really nice work - this seems like a potential leap forward in fitness/health. One quick question: does Naked support multiple users on the same body scanner?
Ed Sclater
Maker
@drew_fraser sure does! Each scanner comes with three licenses
Andy Smith
@drew_fraser Not a problem. I've been using it in beta with my whole family and Naked creates a separate user for each person in the app on your phone. You can even log in and out in the app to switch users.
Madi Kirch
Does the mirror have to stay plugged in?
Ed Sclater
Maker
@madi_kirch Hi! yes the mirror has to stay plugged in. The scale is cordless :)
Shawn Greene
I can't wait to get my preorder soon! How many of my scans will the app save? Will I only compare against my last scan or can I go back in time and see my progression?
Ed Sclater
Maker
Hi @shawng32! The product is cloud enabled has you can have as many scans as you can create! When created, you can set any of those scans as the baseline to which to compare against.
Scott J Freeman
is there a weight limit to the scale for it to turn?
Farhad Farahbakhshian
Maker
Hi @sjfme, our current weight limit is 330 lbs
Kanika Bhutani
Such an innovative UI. It is very important that an app is required for our body information. Nice app
Luke Bornheimer
@kanikabhutani2 Thanks, Kanika!
Christina Rath

I‘m a pre-order customer so have yet to receive my product, but I have been scanned multiple times at trade shows and in the Naked Labs office. Having this type of data about my body easily accessible to me at home will help to plan my workouts and understand how my body changes.

Pros:

Accurate scan quality, gives you a way to look at your body that you have never seen before

Cons:

Pricepoint, may need a professional trainer to interpret results so you can learn from them