Outfunnel

Marketing automation that drives revenue

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Outfunnel is a marketing automation tool that helps you drive revenue. Make your sales and marketing work together through automated email campaigns, web tracking insights and ridiculously deep CRM integrations.
This is the 2nd launch from Outfunnel. View more

App Connector by Outfunnel

Connect your sales and marketing data, deeply and easily
Outfunnel's App connector makes it incredibly easy to create deep data connections between all your marketing tools and CRM (Copper, Pipedrive, HubSpot). Not very exciting, but extremely useful if you’d like your sales and marketing people to work together.
App Connector by Outfunnel gallery image
App Connector by Outfunnel gallery image
App Connector by Outfunnel gallery image
App Connector by Outfunnel gallery image
App Connector by Outfunnel gallery image
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Launch tags:Productivity•Marketing
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What do you think? …

Marek Sotak
ScreenDust
I am wondering how is this different from Zapier, Integromat and similar services? Congrats team on the launch!
Andrus Purde
Maker
@sotak Great question! Zapier is great for simple connections (eg. sending each new contact from tool A to tool B), and we're pretty heavy users ourselves. It's like using digital duct tape. However when it comes to main sales and marketing use cases, things are often more complex. For example you may need to: * Sync your whole database from tool A to tool B based on certain conditions, and keep it in sync 24/7. * Record events (eg. email opens or website visits) back to the CRM * Capture metadata like traffic source or campaign tags for new contacts / leads * Tie all the data together to understand what marketing channels and messages are driving sales We've been working hard to make these more complex use cases as easy to use as possible. Our first App connector users seem to agree :)
Andrus Purde
Maker
Hey everyone! Andrus here, co-founder and CEO of Outfunnel. Thank you @kevin for hunting us! I’m excited to share what we’ve been building over the 6 months and explain a little bit about how we got here. 🛠 The inconvenient truth about marketing integrations: B2B marketing teams use more tools than ever but integrations haven’t kept up, and data is siloed. Most 1st party integrations are suboptimal (putting it mildly) and most 3rd party integration tools are like digital duct tape—OK for zip-zapping light connections quickly, but more complex use cases get complex very quickly. After helping over 900 companies unite their sales and marketing efforts with Outfunnel, we saw an increasing need to create deep data connections between your CRM and marketing tools. So, we built a tool that does just that. Say hello to Outfunnel's App connector. 🔁 Keep sales and marketing contacts in sync 24/7 - Connect your CRM and marketing automation tool to keep your contact lists in sync. Never waste time on exporting and importing lists again. 📥 Automatically share marketing data with sales - All marketing engagement (email opens, clicks, web visits, form fills, etc.) data gets recorded in your CRM. Sales has full context and sells smarter. 📮 Sync form submissions to CRM automatically - Connect your CRM and web forms, and automatically sync form submissions to your CRM, along with key data such as web visit and source/medium info. 📣 Use CRM contacts as custom ad audiences (Coming soon) - Create segments in your CRM and warm your leads automagically with ads. 🏃‍♂️ It’s affordable and setup takes just 15 minutes - Plans start at $19 per month and you can try it free for 14 days! Outfunnel already works with Pipedrive, Copper, HubSpot CRM and a number of marketing tools like Mailchimp and ActiveCampaign. Don’t see your preferred tools listed? Let us know—we’re constantly adding new sales-marketing integrations to our pipeline. Over to you, ProductHunt community. Keen to hear your questions, feedback, and suggestions!
Ken Moo
Pardon my ignorance, but wouldn't this be doable with Zapier already? It's hard to replace Zapier because people are still gonna use it for other stuffs anyway. Could you explain more on how this is better than Zapier or other solutions?
Andrus Purde
Maker
@ken_moo That's a very valid question. We ourselves have been and will continue to be keen Zapier users. It's great for simple connections but more complex use cases get very difficult to manage and pricey very fast. Where our App connector typically does a better job are things like: * Recording events (eg. email opens or website visits) back to the CRM * Syncing your whole database from tool A to tool B based on certain conditions, and keeping it in sync 24/7. * Capturing metadata like traffic source or campaign tags for new contacts / leads * Tieing all the data together to understand what marketing channels and messages are driving sales All in all it's a deeper connection that's easier to set up and use. And we can do this because we focus on connecting sales and marketing tools specifically whereas Zapier is more universal. Was this useful?
Peep Laja
CXL Playbook community
Nice! Is it bi-directional?
Andrus Purde
Maker
@peeplaja Yes we aim to create a 2-way integration where it makes sense. Eg. sync contacts from CRM to a marketing tool such as ActiveCampaign, then sync email engagement back to the CRM. (But we can also sync new contacts from email marketing tools to the CRM)
Aditya
Product Hunt
?makers Congratulations on the launch! Great to see you engaging with the community in such a meaningful way :) Would love to know if some insights are also provided to tweak the strategy and help the teams make data driven decisions?
Andrus Purde
Maker
@adityavsc Great question! So indeed, while connecting sales and marketing data is our current focus, the next step logical after that is to turn this data into insights and make it actionable. One for our next PH campaign(s) :)
Aditya
Product Hunt
@andruspurde makes perfect sense! One step at a time :) We will be happy to see the updates soon!
Sten Tamkivi
Teleport
Nothing like a boring tool that just works.
Katheriin Liibert
Maker
@seikatsu We sure think so! Thanks 🙏
Federico Wengi
I have to say that, as an investor, it´s a pleasure to see how Andrus and the team developed in the last 12 months. Also fantastic to see the new integrations....the most useful and boring tool to connect sales and marketing :)
Andrus Purde
Maker
@federicowengi Thank you Federico :)
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