Wati

No-code chatbot builder for WhatsApp Business

4.7•50 reviews•

147 followers

No-code chatbot builder for WhatsApp Business

4.7•50 reviews•

147 followers

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AI Chatbots

Wati is an end-to-end WhatsApp API solution specifically designed for small and medium-sized businesses (SMBs). With powerful chatbots, APIs, integrations, and customer intelligence, Wati helps SMBs streamline sales, marketing, and support. As traditional channels like email and SMS become less effective, businesses are turning to Wati for higher engagement and better ROI. Wati enables SMBs to efficiently acquire, nurture, and upsell customers through WhatsApp.

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4.7

Based on 50 reviews

Review Wati?

Wati is praised for its user-friendly interface and seamless integration with platforms like Shopify and CRM systems, making it a popular choice for businesses looking to enhance customer communication through WhatsApp. Users appreciate its automation features, such as chatbots and message templates, which streamline operations and improve customer engagement. However, some users report issues with customer support and technical glitches. Overall, Wati is valued for its ability to efficiently manage large volumes of conversations and boost marketing efforts, despite occasional service challenges.

+45

Summarized with AI

Pros

user-friendly interface (24)

automation features (20)

chatbots (15)

responsive customer support (14)

API integrations (13)

reliable performance (10)

easy setup (8)

WhatsApp broadcast (8)

CRM integration (7)

affordable pricing (4)

Cons

missing features (5)

billing issues (4)

detailed analytics (2)

poor customer support (2)

slow performance (2)

Pros

Cons

Reviews

Most Informative

•1 review

What's great

user-friendly interface (24)automation features (20)API integrations (13)WhatsApp broadcast (8)

Wati is a game-changer for anyone serious about WhatsApp automation and customer engagement at scale. As someone deeply invested in AI and automation workflows, I was genuinely impressed by how elegantly Wati handles complex multi-channel communication.

What stands out:

The automation engine is phenomenal—I've set up sophisticated workflows that would typically require custom backend work, and Wati's no-code approach lets you move at startup speed. The API integrations are incredibly well-designed; connecting it to our CRM and other tools was seamless.

The WhatsApp broadcast feature is industry-leading, especially for businesses in India and emerging markets. Being able to segment audiences and trigger personalized broadcasts through automation adds serious value.

The UI is intuitive without sacrificing power—rare combination. Support team has been responsive whenever I've had questions.

Highly recommended for founders, agencies, and any team looking to scale customer engagement without adding engineering overhead.

What needs improvement

More granular analytics on campaign performance and user engagement would elevate the platform further. A native AI-powered insights dashboard that auto-suggests optimization opportunities based on engagement patterns would be a game-changer for data-driven teams.

vs Alternatives

I evaluated several WhatsApp business automation platforms (MessageBird, Twilio, Freshchat) and Wati stood out for its perfect balance of power and simplicity. While competitors like Twilio offer raw API flexibility, they require significant engineering resources. Conversely, platforms like Freshchat feel over-engineered for pure WhatsApp use cases. Wati hits the sweet spot: sophisticated automation without requiring developers, transparent pricing that scales with usage, and an exceptionally intuitive interface. The WhatsApp broadcast features combined with AI-powered automation capabilities are unmatched in this price range. For any team looking to leverage WhatsApp at scale without building custom infrastructure, Wati is the obvious choice.

Is there native Shopify integration and what’s supported?

Wati doesn't have a native Shopify app yet, but don't let that deter you. You can integrate Shopify with Wati using Zapier or Make (formerly Integromat), which enables workflows like sending order notifications, abandoned cart reminders, and delivery updates via WhatsApp. Additionally, Wati supports direct integrations with major platforms: native CRM integrations (HubSpot, Salesforce), e-commerce solutions (WooCommerce, BigCommerce), and popular communication tools. The API-first approach means if you need a direct Shopify integration, it's entirely feasible to build one using their REST APIs. For most use cases, the Zapier/Make integration works seamlessly and provides good automation capabilities without custom development.

How transparent is billing and are there extra fees?

Wati's pricing model is refreshingly transparent. They use a conversation-based pricing structure which scales with your usage—you pay for what you actually use rather than fixed per-seat costs. There are no hidden fees; the pricing page clearly breaks down message costs across different message types (text, media, templates). The free tier is generous enough to test the platform, and the pricing remains competitive compared to alternatives. I appreciate how they're upfront about WhatsApp message costs, which are determined by Meta but clearly communicated.

What API endpoints exist for custom workflows?

Wati provides comprehensive REST API endpoints that cover the core functionality. Key endpoints include: Messages (send, receive, update), Contacts (create, update, retrieve), Conversations, Templates, and Campaigns. The API is well-documented and supports webhook integrations for real-time events. You can build sophisticated automation workflows using their APIs to sync with CRM systems, e-commerce platforms, and custom applications. The developer experience is solid—they provide clear documentation, SDKs for popular languages, and an active support team. This makes it straightforward to integrate Wati into existing tech stacks or build on top of their platform.

Ratings

Ease of use

Reliability

Value for money

Customization

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29 views1mo ago

•1 review

What's great

user-friendly interface (24)responsive customer support (14)chatbots (15)automation features (20)API integrations (13)WhatsApp broadcast (8)

We use Wati for our operations team. It helped us manage WhatsApp at scale without too much complexity.
Shared inbox works well and makes team coordination easier.
Automation and basic workflows save time for daily ops.
Good alternative to WhatsApp Business when the team starts growing.

What needs improvement

billing issues (4)missing features (5)

Template approvals are confusing. Many templates get marked as marketing without clear reason.
No clear judgement or feedback on why templates are rejected.
Templates cannot be edited once created, which is painful.
24 hour window rules and WhatsApp limitations still make things restrictive.

Overall, good product, but some flexibility and clarity would make it much better.

vs Alternatives

WhatsApp Business

We mainly compared it with WhatsApp Business.
WhatsApp Business was not enough once our team started growing. No proper shared inbox or automation.

Wati made it easier to manage multiple agents, workflows and basic template/automation setups in one place.

How easy is the no-code chatbot builder to use?

It is fairly easy to use for basic flows.
Non technical users can set up simple bots and automations without much help, the docs help bot helps a lot when stuck.
For advanced logic it can get a bit limiting, but for normal ops use it works fine.

Can we connect Google Sheets for imports and updates?

Yes, basic imports are possible using CSV / Sheets style workflows.
For more complex sync or real time updates, API or external automation tools are needed - like we do for our CRM Airtable.
Works fine for simple use cases.

What API endpoints exist for custom workflows?

We use the API to send messages directly from our CRM by passing variables as payloads.
We also use webhooks to fetch chat JSON data and push it into our CRM.
API is useful for custom workflows if you have a dev / ops team.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

32 views2mo ago

•1 review

What's great

Easy chatbot builder and setup.
Template creation is super easy.

What needs improvement

User role assignment and control is little confusing for me can be better.

vs Alternatives

Gallabox

Easy integration option available with almost every other apps

How fast are WhatsApp template approvals through Wati?

Very fast and easy to create templates.

How well does Wati integrate with our CRM?

I integrated this with ZOHO crm and it is very effective.

Is there native Shopify integration and what’s supported?

I'm not aware of.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

20 views1mo ago

•1 review

What's great

user-friendly interface (24)automation features (20)API integrations (13)WhatsApp broadcast (8)

What stands out:

The UI is intuitive without sacrificing power—rare combination. Support team has been responsive whenever I've had questions.

Highly recommended for founders, agencies, and any team looking to scale customer engagement without adding engineering overhead.

What needs improvement

vs Alternatives

Is there native Shopify integration and what’s supported?

How transparent is billing and are there extra fees?

What API endpoints exist for custom workflows?

Ratings

Ease of use

Reliability

Value for money

Customization

Report

29 views1mo ago

•1 review

What's great

user-friendly interface (24)responsive customer support (14)chatbots (15)automation features (20)API integrations (13)WhatsApp broadcast (8)

What needs improvement

billing issues (4)missing features (5)

Overall, good product, but some flexibility and clarity would make it much better.

vs Alternatives

WhatsApp Business

We mainly compared it with WhatsApp Business.
WhatsApp Business was not enough once our team started growing. No proper shared inbox or automation.

Wati made it easier to manage multiple agents, workflows and basic template/automation setups in one place.

How easy is the no-code chatbot builder to use?

Can we connect Google Sheets for imports and updates?

What API endpoints exist for custom workflows?

Ratings

Ease of use

Reliability

Value for money

Customization

Report

32 views2mo ago

•1 review

What's great

Easy chatbot builder and setup.
Template creation is super easy.

What needs improvement

User role assignment and control is little confusing for me can be better.

vs Alternatives

Gallabox

Easy integration option available with almost every other apps

How fast are WhatsApp template approvals through Wati?

Very fast and easy to create templates.

How well does Wati integrate with our CRM?

I integrated this with ZOHO crm and it is very effective.

Is there native Shopify integration and what’s supported?

I'm not aware of.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

20 views1mo ago

Wati

No-code chatbot builder for WhatsApp Business

No-code chatbot builder for WhatsApp Business

Have a question about Wati? Ask it here and get a real answer.

Wati Launches

Do you use Wati?

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Have a question about Wati? Ask it here and get a real answer.

Wati Launches

Do you use Wati?

What's great

What needs improvement

vs Alternatives

Is there native Shopify integration and what’s supported?

How transparent is billing and are there extra fees?

What API endpoints exist for custom workflows?

What's great

What needs improvement

vs Alternatives

How easy is the no-code chatbot builder to use?

Can we connect Google Sheets for imports and updates?

What API endpoints exist for custom workflows?

What's great

What needs improvement

vs Alternatives

How fast are WhatsApp template approvals through Wati?

How well does Wati integrate with our CRM?

Is there native Shopify integration and what’s supported?

What's great

What needs improvement

vs Alternatives

Is there native Shopify integration and what’s supported?

How transparent is billing and are there extra fees?

What API endpoints exist for custom workflows?

What's great

What needs improvement

vs Alternatives

How easy is the no-code chatbot builder to use?

Can we connect Google Sheets for imports and updates?

What API endpoints exist for custom workflows?

What's great

What needs improvement

vs Alternatives

How fast are WhatsApp template approvals through Wati?

How well does Wati integrate with our CRM?

Is there native Shopify integration and what’s supported?