MoveWith

@eriktorenberg by going audio, we've been able to really empower the next generation of independent fitness instructors. they're no longer confined by time/space, and can create super high quality classes anywhere. and the reaction we get from a mover who has just taken their first audio class is a awesome. it turns out that without the distraction of a screen, they actually get more out of the workout. for us, it’s a better experience than video

Thanks @eriktorenberg! @hlshelton and I have been blown away by the response to audio workouts. A wonderful surprise for me is how quickly the system we built reflects the desires of the users. It's so gratifying to build something that takes on a life of its own and tells the creator where the users' interests lie. The immediacy of audio makes that feedback loop even more powerful, which in turn helps us empower the instructors on our platform. Win!

@rrhoover @dens @karaswisher It's a great time for audio. We humans are craving deeper connection and there's something really special about having a voice in your ear. There's an immediacy and intimacy to it. Was at a recent Ira Glass show where he talked about the power of audio, how it's visceral and spare—causing the listener to fill in the blanks and create a relationship with the content that goes deeper than video. I love the timelessness of audio-only—a voice never goes out of style and there's less to judge. If we really want to go deep on why audio, Marshall McLuhan speaks about how "One of the big flips that’s taking place in our time is the changeover from the eye to the ear," comparing it to "the same shift that Alice in Wonderland made when she went through the looking glass." http://www.marshallmcluhanspeaks... It was only a matter of time :)

Thanks @eurie_kim! So happy you're connecting with our fantastic instructors!

@ksimm So true. I love my Alexa and Google Home. Voice just fits into our current pace of life seamlessly doesn't it?