I’m Kareem, solo founder of Principal:
withprincipal.com
Principal is an AI-powered wealth platform that centralizes your finances, giving you full control over your money in one place. With Principal, you can track your accounts, investments, loans, and more—all with personalized AI-driven insights to help you make smarter financial decisions.
Managing multiple accounts, spreadsheets and staying on top of your financial health SUCKS, and I personally felt the same frustration. That's why I built Principal—to simplify wealth management and make it accessible for everyone.
Here’s what makes Principal a game-changer:
📊 **Unified Dashboard**: See all your accounts—from banks, investment portfolios, and loans—in one comprehensive view, so you always know where you stand.
📈 **Investment Tracking**: Monitor the performance of your investment portfolios, track growth, and get insights on how to improve returns.
💳 **Centralized Transactions with Powerful Filters**: Manage all your transactions in one place for a clear view of your spending habits. Utilize advanced filtering options to analyze these transactions, identify trends, and make more informed financial decisions.
⚖️ **AI-powered Key Factor Risk Analysis**: Evaluate the risks associated with your investments and financial decisions with comprehensive risk analysis tools.
🌴 **Retirement Planning**: Plan for your future with dedicated retirement planning features that help you set and achieve your retirement goals.
🔒 **Secure and Private**: Your financial data is fully encrypted and never shared without your permission, ensuring your privacy and security are always protected.
I’m thrilled to share Principal with you all, and I’m confident it will change the way you manage your finances. Try it out and let me know your thoughts!
app.withprincipal.com
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Super cool tool. My finances are definitely all over the place so this is super helpful. I'm curious to know how the retirement planning works exactly?
Hey @malak_abdelghaffar! Principal automatically uses your connected accounts to calculate your retirement position based on your preferences. It then makes recommendations based on your situation if needed.
Hey @kareemarab, this looks really promising. I love tools that visualise asset growth and help you analyse the status quo while making planning more fun. How is the date entered?
Are you planning to add API integrations for various broker, bank and crypto platforms?
Congratulations on the launch 🚀
@crebuh Hi Christofer, thanks so much! Principal currently uses Plaid to connect your bank accounts. I'm working to add more integrations as well as manual data entry soon!
As someone who's been deep in cloud architecture and AI for years, I gotta say this is a solid tool for those looking to get a handle on their finances, the way it brings all the info together in one spot and gives you insights can really make a difference, especially for folks juggling multiple investments, I wonder if there's a way to add more predictive analytics features or maybe integrate more with other financial tools, also curious if any plans to enhance data privacy measures in future updates
@cloudcto42 Hi Brian! Principal has a bunch of great features currently in the pipeline, including financial tool integrations for things like private equity and crypto. Data security is definitely a point of concern for many of my users, and the solution isn't just about compliance but ensuring robust encryption and secure user authentication at every level. I'm constantly working to stay ahead of any potential vulnerabilities while providing users with seamless and secure access to their financial data.
If you'd like to request a new feature, please do so here, and I'll review it asap: https://docs.google.com/forms/d/...
Predictive analytics is definitely super relevant and I'm definitely looking to integrate it soon :)
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Your new tool sounds interesting but I'm wondering how secure it really is, with all the data breaches happening lately its a bit scary, do you have plans on adding two-factor authentication or something similar? also how detailed are the personalized insights, because generic advice is everywhere, I’m just worried it’s another app that’s promising more than it can deliver, can you show some real user results?
@bakingbuyer Hi Axel, thanks so much for checking Principal out and I do appreciate your concern about data security. This is definitely a point of concern for many users, and the solution isn't just about compliance but ensuring robust encryption and secure user authentication at every level. I'm constantly working to stay ahead of any potential vulnerabilities while providing users with seamless and secure access to their financial data.
I'm looking to add MFA pretty soon and the feature is already on the roadmap!
Regarding the insights, they're a high-level tools that give you an idea of where you're at and where you're going. I'm always looking for feedback, so please feel free to reach out to me here: kareem@withprincipal.com and I'd be more than happy to discuss this further!
If you'd like to request a new feature, please do so here, and I'll review it asap: https://docs.google.com/forms/d/...
This is super impressive as a solo founder! Love the UI, especially the command center and retirement planning page. Looking forward to what you'll do with the categories feature to make it a bit more competitive with existing budgeting/personal finance tools. I'd definitely like to see some visual customization to make those more quickly distinguishable. Also, is there a reason the Principal Plus plan is limited to 4 financial institutions?
@ayaangill Hey Ayaan, thanks so much for checking Principal out! My focus is to keep Principal accessible and affordable which unfortunately means I have to keep some features limited to avoid charging really high prices like on other platforms. Hope this helps!
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