Fina
The Infinite Workspace for Founder Finances
4.8•19 reviews•982 followers
The Infinite Workspace for Founder Finances
4.8•19 reviews•982 followers
Fina is the most flexible modern finance platform designed to adapt to your life and business.
With a unique multi-profile setup, Fina lets you effortlessly manage personal finances and multiple businesses in one place. Automated categorization handles 99% of the manual work, while customizable templates deliver clear, tailored insights instantly.
Whether you need simple personal cash flow tracking or full double-entry accounting for your businesses, Fina works entirely on your terms.
This is the 4th launch from Fina. View more
Fina Business
Launched this week
You started a business, not an accounting department. Fina Business gives founders the essentials of business accounting without the complexity of traditional tools.
Track business and personal finances your way, automate invoices, accept Stripe payments, manage customers, and get double-entry bookkeeping, P&L, and balance sheets.
Start at $20/mo and customize Fina around how your business actually works.
Free Options
Launch Team / Built With
Customer.ioAutomate Messaging Everywhere — Startups Get 12 Months Free
Promoted
Hey Hunters! 👋 I’m Shawn, founder of Fina Money.
Since launching 3 years ago, thousands of users have loved Fina for its flexibility and its unique multi-profile workspace which allowing founders to seamlessly manage both personal and business finances under one roof.
Based on your feedback, we’re taking things to the next level: Fina Business is now a full double-entry accounting system! 🚀
Here’s what’s inside the new Business tier:
📁 Flexible Chart of Accounts: The same effortless category setup you already know and love.
🤖 Smart AI Categorization: Accurately routes your live bank feeds into the right buckets automatically.
📑 General Ledger Control: Quickly review and assign postings with ease.
📊 Executive-Ready Reports: Instant, shareable Cash Flow, Balance Sheet, and P&L statements.
🧾 Invoice Automation: Create, send, and automatically track client invoices without manual follow-ups.
Most impressively, Fina supports multiple businesses alongside your personal finances through its unique multi-profile design.
💰 A $20/mo QuickBooks Alternative
We know how bloated and expensive legacy tools can get. At just $20/mo, Fina Business gives you enterprise-grade accounting clarity without the steep price tag—or the headache.
Whether you're launching a startup or growing a freelance business, Fina is built to be your financial co-pilot. 🤝
🎁 Launch Gift for Product Hunt Users
Try Fina Business today with a 7-day free trial with our exclusive Product Hunt launch coupon!
I’ll be hanging out in the comments all day, I’d love to hear your thoughts, feedback, and feature requests! 👇
@shawn_cao $20 a month for real double-entry accounting is a fair price. Most small founders just need a clean P&L and balance sheet without paying for a bunch of extras...
@david_turner12 Thanks David, that aligns with what I saw.
@shawn_cao Can an accountant or bookkeeper be invited to a business profile without seeing my personal finances??
@darren_wolner Yes, we are working on this (https://www.fina.money/forum?disc=FF23) - you can invite accountant to access specific profiles. Will be available shortly.
@shawn_cao Can i manage my personal and business finances in one place? How easy is it to set everything up?
@rohit62661 Yes, Rohit. That is the basic setup for most of people - Personal + Business
I would say it is super easy as long as you understand the concept, most of the components come with templates to start with.
For example, this is the most common setup on Fina I have seen so far -
Personal finance cares cashflow, budgeting.
Business finance cares double-entry accounting, P&L, balance sheet reports.
Investment finance cares about real-time holdings value, investment return, etc.
looks very interesting, is the tool for the US market?
@natella_nuralieva technically you can make it work for any markets, it supports multi currency natively.
But talking about bank feeds, yes, it only connect banks in US/CA, for other markets, you have to manually record data or connect Google Spreadsheet to sync data.
Looks great, but is it US only?
@simon_moxon Thanks Simon. Currently only connecting banks in US/CA. Plan of expanding bank connections beyond is still on roadmap, for example this one https://www.fina.money/forum?disc=FF15
Does the automated categorization learn from corrections when a transaction is assigned to the wrong category?
@mikkellarsen Good point, it actually does. Internally, we called it categorization history from where Fina learns how you assign a category to transactions (name, merchant), next time, it will try to assign the most like categories when seeing similar transactions in the future, this works with AI categorization side by side automatically, transparent to end users.
How does Fina make double-entry accounting less complicated for non-accountants? Are there founders who don’t even have to deal with debits and credits but an accountant still sees the entire ledger?
Btw, Congratulations @shawn_cao and team Fina Business 🎊✌️
@aymi_malik thank you for the wishes.
AI categorization plays a big role in the user flow - when most of transactions are in the right bucket, you just need to bulk posting them to the ledger, basically most of the assignments are already correct.
And you can absolutely just invite your accountant to access your workspace to review your ledger, given it's least amount of work on the system, you can even leave the posting work to your invited accountant too.
Can founders build their own views for tracking runway and monthly expenses?
@alheri_murya Yes, Fina pages work like normal documents, we provide all types of blocks you can add to a document and configure it to display the metrics you define, you can use formula as well similar like how you build in spreadsheets.