Puzzle

Congrats @sashaorloff and team! Proud to be supporting in a small way. You've been such a champion for founders the last few years -- to that end, can you give the PH community an insight into how you navigated the idea maze with Puzzle early on?

Love what Puzzle is doing and who they're doing it for (me!). Being a founder is hard enough, let alone having to navigate all the accounting, taxation, compliance, etc. needs as the biz starts and expands. Puzzle gets this exactly right. One thing we know for sure is the future isn't archaic accounting software, because you shouldn't need to master complex workflows & have to hire a team of bookkeepers and accountants just to gain any value from your financials. The future is real-time, automated, and more like a copilot for helping to run the most critical parts of a business. Puzzle is built for that from day one.

Finally, a beautiful accounting software that made organizing, categorizing, and financial planning less of a pain. I used to have a QuickBooks account for each of my businesses. It was clunky, but I didn't know we have better options until Puzzle. My favorite feature is the clear visualization of runway, plus the onboarding support from a startup CPA. He got my questions clarified swiftly. The CX itself made the product worth trying. I have enabled their AI autopilot, which helps flagging new transactions that they haven't seen before, and I can just reply with the category over email. Haven't used that enough to know whether it's useful or gimmicky. I have hopes!

It's ridiculous that we are building toward general AI yet can't even get real time financials - about time this changes. We all know Quickbooks sucks, but unseating them from their throne is another story, and can't think of a better team to do it than Sasha and the Puzzle team. Go team!

Accounting has been a subject of fear for founders during the entire Quickbooks era. As Stripe and Gusto did to payments and payroll, I expect Puzzle to do the same for Accounting.