Launch influencer campaigns within minutes with your AI team. Lillian, Hunter & Charlie handle brand analysis, creator discovery, outreach automation, and ROI tracking from 120M+ database. We manage everything, so you focus on growth.
Thanks so much for the review! Exactly - so tired of platforms that just show reach and impressions like that means anything. Actually predicting real ROI is what we're all about. Appreciate you getting it!
Hi Product Hunt community 👋
I'm Alex Chu, founder of Scrumball - the Influencer Al agent team that runs your entire marketing operation.
What is it?
Your personal AI marketing team. Just paste your website URL and watch three AI specialists launch, manage, and optimize your influencer campaigns in days, not weeks.
Why now?
73% of brands can't prove influencer ROI. Traditional agencies take 3+ weeks with manual processes. I deliver full automation.
What's included？
• 🧠 Lillian works with you to analyze your brand across 92 dimensions and predict campaign ROI with 89% accuracy
• 🔍 Hunter finds you optimal creator matches from our 120 million influencer database
• 💬 Charlie handles all your outreach communications, achieving 3x higher response rates
• 📊 Real-time optimization automatically adjusts your campaigns with transparent ROI tracking
My Background:
After managing $100B+ in Facebook ad spend at Nanigans, I watched too many brands burn millions on broken influencer marketing—so I built the solution.
Results:
5,000+ businesses, 10.2x ROI improvement, 300% faster deployment. 🚀 Start free → scrumball.com
Ready to experience AI-powered marketing? Join our community: 👉 https://discord.gg/rM2KdqyP
What business function should AI agents handle next?
@alex_chu821 Impressive how you’ve broken it into 3
Does Scrumball also flag potential risks like fake followers or engagement fraud or is that left for the brand to verify?
@alex_chu821 @mohsinproduct Yes absolutely! We flag potential risks like fake followers and engagement fraud through our 92-dimension analysis. This includes follower authenticity metrics, engagement rate patterns, audience quality scores, and suspicious activity detection.
Brands can avoid those costly mistakes upfront. Much better than finding out after you've already paid!
@mohsinproduct Hunter actually includes fraud detection as part of its core analysis. We flag suspicious engagement patterns, unusual follower growth spikes, and audience authenticity issues. Our system analyzes engagement quality, geographic distribution of followers, and comment authenticity to identify potential fake followers or bot activity.
However, we always recommend brands do their own verification for high-value partnerships. We provide the data and risk indicators, but final decisions stay with you. Think of it as having a smart research assistant that highlights red flags rather than making absolute judgments.
The 92-dimension analysis specifically includes audience authenticity scores and engagement quality metrics to help you avoid those costly mistakes.
@alex_chu821 Great launch! This sounds like it could be really effective if executed well. I want to see the most successful usecases start popping up and see how capable it really is. Awesome stuff.
@alex_chu821 @elijah_d_w Hi Elijah! Thanks for the support! 🙏 Totally get wanting to see real use cases and results - execution is everything. We're working on getting some early case studies together to show the actual impact. Really appreciate the encouragement!
Here's what makes Scrumball cool: drop in a website link, and an AI “team” analyzes the brand, finds relevant creators from a 120M+ database, suggests pricing, and kickstarts outreach—then helps track results across Shopify/TikTok/Amazon.
The agents model mirrors how real teams work (analysis → discovery → outreach → reporting), which makes it intuitive.
I also like the practical touches: 92-dimension audience insights, realistic rate estimates grounded in past collaborations, and Radar (via Chrome extension) for reverse-searching content tied to products.
It feels like the right blend of automation and control for brands that need speed without losing signal.
@meadfly Good question! Of course you're not limited to physical products. We designed Scrumball to be perfect for software campaigns too. You can find tech influencers, SaaS reviewers, and developers to promote your website, app, tools, whatever, you name it.
We'd love for you to give it a try and see the kinds of creators you can find for your campaign. And, don't forget to let us know what you think! 😊
@meadfly Hi Chiris! Our database covers influencers across all niches, including those whose audiences are perfect for software products. Software gifting campaigns are actually pretty common! I'd suggest starting with nano influencers on our platform - they're often more open to trying new software and discussing affiliate opportunities. Worth a shot!
@yehan_xiao thanks, will play with what I can. I still have questions on the price point, partially because I'm cheap, and also monthly feels overhwhelming when I need to start with smaller project. Sharing this feedback as I see this same pricing structure on other influencer and AI outreach tools and feel like there's a better way to price.
Would love to understand the geographical and industry coverage of the KOLs/Influencers in the database! Are there filters available?
@wedflow_weddings Great question! We cover influencers globally across all major platforms and industries. The filtering system lets you drill down by location (country, region, city), niche, follower count, engagement rates, demographics, and more.
The AI agents are pretty good at finding those hidden gems too - creators who might be perfect for your brand but aren't on everyone's radar yet.
What markets or verticals are you most interested in?
@wedflow_weddings Hi Ryan, Yes! We have comprehensive filters for both geography and industry. Our 120M database covers creators globally with detailed location data (country, region, city) and industry/niche categorization across verticals like tech, beauty, fitness, finance, gaming, etc.
You can filter by audience demographics, engagement rates, follower counts, and content performance metrics. What specific regions or industries are you most interested in targeting?
@wedflow_weddings Hi! We track 92 different dimensions for each influencer and their audience demographics. Our database covers everything from macro influencers down to nano creators across all industries.
Definitely recommend jumping in to try it yourself! Check out here. Or let me know what type of influencer profile you're looking for and I can help confirm if we have good coverage.
@oksana_ch Thanks for the feedback and glad you like our comprehensive database!
You can actually find influencer email contacts in the top right corner of each creator's profile - we do provide that connection info.
For collaboration flexibility, our data includes pricing range references to help with negotiations. Great point about promotional info - we'll definitely consider optimizing that feature.
Mobile responsiveness is launching in just a few days! Our product manager @yehan_xiao is already working on it.
Really appreciate your support and detailed feedback. We have discount codes available during our launch period - feel free to try them out and share more optimization suggestions.
Scrumball is here to boost your influencer marketing process and results! 🚀
Congrats on the launch, Alex! Scrumball sounds like a game-changer for influencer marketing with impressive automation and ROI improvements. What other marketing challenges do you think AI agents should tackle next?🤔
@lvyanghuang Thanks for the congrats! @alex_chu821 has built something really impressive with Scrumball's AI-driven approach to influencer marketing. AI agents could tackle content personalization at scale and real-time campaign optimization across multiple channels. The ability to automatically adjust messaging and targeting based on live performance data could be huge.
Curious how Scrumball feels like plugging into a full AI marketing team instead of just search tool , also could this model extend to PR and affiliate campaign too ?
@farhan_nazir55 Hi Farhan! Our mission is exactly that, building a full AI marketing team.
This launch gives you three agents handling everything from brand analysis to creator outreach with full automation. We've got two more agents coming soon to automate partnership finalization and performance analytics too.
And yes, we do support PR and Shopify affiliate campaigns!
Can tell from your comment that you really know influencer marketing. Would love to get your feedback once you try it out!
@yehan_xiao Love that you do PR and affiliate campaigns that really makes it feel like a true full stack marketing team , not just influencer management . will give it a spin and share feedback.
@yehan_xiao @farhan_nazir55 Thanks Farhan! The full-stack approach is exactly what we're building toward. Most platforms handle one piece of the puzzle, but brands need end-to-end automation.
The PR and affiliate integration has been a game-changer for our existing clients - they can manage influencer partnerships, press outreach, and affiliate programs from one dashboard instead of juggling multiple tools.
Looking forward to your feedback once you test it out. Always valuable to get insights from someone who understands the marketing automation space.
Loving the simple and polished launch video. Did you make this in house? Have an editor/agency you'd be willing to share?
@bryce_shawcross1 We have an in-house creative team that handled the video production. Having the process internal helps us iterate quickly and maintain consistent messaging across our content.
If you're working on launch materials for your own product, happy to connect! Always enjoy collaborating with fellow builders who understand the importance of clear visual storytelling.
Thanks Jonny! Really appreciate your team sticking with us through the evolution. Feel free to reach out with any questions or feedback - we're always improving!