The platform is user friendly and, if you provide the right info, it generates something usable on the first try. It speeds up the creative process and allows you to make changes as needed with ease. Given time, it learns how to optimize for your brand, so eventually, as long as your brand is consistent, each output would feel tailored to your organization resulting in less edits from you and/or your team.
This is ABSOLUTELY something that I would recommend for an startup because it's cheap, easy, effective, and can grow with you.