Accessing the data feels more "direct" and is much easier compared to logging into the BigQuery dashboard and writing custom queries
I have been working closely with Askdata on their MicroStrategy integration in order to bring their amazing capabilities to our users and customer base. They are visionaries, ahead of the curve of needs for most customers. There is still a lot of evangelization to do as the market matures for this kind of technologies. Spread of conversational agents to the public for general inquiries of day to day life should also help address this concern.