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Astute
Automate your B2B brand going viral, with new media creators
1K followers
Automate your B2B brand going viral, with new media creators
1K followers
Astute is the first B2B new media platform, starting with creator partnerships. We monitor your presence in the new media, build a data-backed strategy around the creators your buyers trust, and run the partnerships on autopilot. All within minutes.
Astute
@urh_meza Hey Urh - unlike EVERY other platform, we don't monetize from creators. We don't charge them $ or %, nothing!
Astute
@urh_meza Yes, so the way to think about it is: if the creators charge fees which most do (again depending on the type of partnership too), company will pay creator fees. Our subscription fee covers us owning the network, ie service of handling the sourcing, matching, outreach, back and forth comms, admin, payouts... That is what companies pay us a subscription for.
Astute
@urh_meza Thanks so much for the feedback, i'm charge of this so getting insights on decision making process is super valuable to me. I'll work on a way to make this more obvious and clear on the pricing page. Is it ok if I come back to you for validation on the changes I make?
Experiencing this problem right now, trying to find + manage specific creators for a campaign. Can't wait to try!
Astute
@sami987sa Hey Samir, wow our timing is GOOD. Please use code PRODUCTHUNT and you'll have free trial until the end of this month :)
Astute
@sami987sa Can't wait for you to try it out! Our matching engine uses an extended agentic RAG pipeline, combined with many enrichment layers to serve you the best matches, tailored exactly for your company. And the best part is - anything you don't like, you just tell the agent and it will refetch and sort it out for you!
Astute
@sami987sa Let me know if you need any help. Happy to jump on a call with you.
Congrats on launch @Astute 🚀
Interesting! Does this work well for startups too? Do you have any special packages for startups?
Astute
@gor_geghamyan Thanks Gor!!!
I'd say startups are our sweet spot. They usually don't have their own audiences for distribution, and they have to find other ways to reach buyers/hires/investors/partners. That's where we come in.
In terms of packages - our Starter plan at $199 is suuuper startup friendly and crafted for companies just starting their new media journey
@vida_stanic1 Thanks for the answer! I'll check out @Astute .
Wishing you the best of luck on your launch!🚀
Astute
@vida_stanic1 @gor_geghamyan Happy to jump on a call and run you through things if needed. We work with start-ups for product launches, customer acquisition, brand building, founder credibility, fundraising and hiring. So happy to sit and understand what your goals are for the year and how complimenting those initiatives with new media will help.
I was wondering while observing at your pricing page - the charge system? Is that included in the plans or separately to be paid?
Have a great Start ❤️
Astute
@kripanshu_shekhar Hey Kripanshu, creators fees fall outside of the scope of the monthly subscription fee we charge. They can range from hundreds to thousands of $, so they are impossible for us to include them in the plan.
Monthly plan covers our service, software and network fees. Hope that makes sense!
Super cool! Love the direction. In the past few years, I noticed that all kinds of marketing simply repel me, and I don't trust the product. A lot of the ads and SEO are AI slop anyway. But when I see someone I read, e.g., Lenny or Pragmatic Engineer, share some tool, I instantly get a thought: "Wow, why haven't I tried this before?"
Congrats on the launch!
Astute
@perevoznyk_m Thanks Mykhailo! Really appreciate it :) and to be super honest, I couldn't agree more. At one point I was prepping a script for one of our videos that we were shooting and I had a line about how "bad marketing makes me sick in the stomach". I think there is SO little that a) looks good b) does the job now in B2B marketing. Creators really are it.
Astute
@perevoznyk_m The decision making process for purchasing software is definitely changing and collaboration with trusted voices is now key.
Astute
@perevoznyk_m Completely agree! I chose the tech stack for Astute based on creator suggestions, because of the trust I had in them - and the same is the case for B2B audiences. As someone who previously worked in adtech, and the direction AI slop is taking it, this trust-based marketing for B2B companies really is the future.
Astute
@perevoznyk_m You are absolutely right about the AI slop issue. Personally I have been working with a lot of tools and understand how much of a wrapper or scrapers they are and never really give you the right answer or even an outcome. I've personally worked to solve several of those pain points within out systems. Feel free to give it a go and happy to receive feedback aswell!
Astute
@perevoznyk_m That's a good example because it shows what actually does the work. It is not the reach, it is that you already trust their judgement on exactly the kind of thing they are recommending. That is the bit we spent most of our engineering time on, building enough granular data on each creator and their audience that the match is to a voice your buyers already trust on that topic, not just someone with a big list. Get that right and the endorsement lands the way you describe.
Uizard
Congrats on the launch team! Curious to understand as Astute expands beyond creator partnerships, what other parts of “new media” do you see the platform helping companies manage?
Astute
@florian_van_schreven Thanks Florian - I know Uizard did really well with launches several times :)
Re your qq - I think there's an a16z article that explains into a lot of detail all parts of new media, and a lot of our thinking resonates with that. To summarize it here: it's all about distribution in channels that matters.
For us that means 2 things:
distribution with creators who own your key audiences already
building your own loyal audiences
We help companies with the 1st now. In terms of the 2nd - our main goal is to do it in a data-backed way. Never been done before - data backed brand building. But we have a unique ability to help companies from the get-go know which new media platforms, channels, messaging, etc. will work for them. Next phase is expanding into that area and helping with execution.
Astute
@florian_van_schreven Thank you Florian, and great question! To bring a technical angle to the answer, the key to unlocking distribution with creators who reach your key buyers, as well as building your own 1st party audiences, is building a real-time engine of proprietary data that can fuel optimal placements.
This would include, for all the various segments that compose a company - industry, size, location, funding, past brand ethos and more - we collect, for both third party and first party placements, 1000s of data signals that link the performance (CTR, conversions, EMV, AEO, and much more) with the exact content and type of placement, scoped to a specific time frame. This would allow us over time, for any B2B company, to be the ultimate source of how exactly a company should go about their new media strategy - what content they should post, when and where, as well which creators they should work with and why. Composing all of this together into an end to end agentic solution is what would eliminate not only the painful manual lift, but the overall confusion that companies go through when they attempt to solve this!
Astute
Hey all - Founding Engineer @ Astute here!
When @abhishek_manikandan and @vida_stanic1 told me what they're building - I knew I had to get on this. My family runs a big media company in my home country - so I REALLY get this.
I've been working mainly on the social listening and media monitoring element of the platform, which all powers our data strategy. Feel free to shoot over any questions you may have for me :)
Astute
@ishan_kalra1 has literally been sleeping in the office to get us to launch!
Astute
@rizzykicks Ahaha feels like yesterday.
FuseBase
@ishan_kalra1 @rizzykicks what a dedication 🙌🏻
Astute
@ishan_kalra1 @rizzykicks @kate_ramakaieva you bet !!!