Head of Customer Success @ Later.com
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1 reviewVideo is a super powerful tool but there are so many different types of video content that can be created - the personal aspect of Bonjoro is truly unique. From a marketing/customer journey perspective, funnels are widely understood so I really like how this ties the two together.
The best companies are segmenting their customer journeys based on "jobs to be done", and these playbooks are a great example of how different types of companies can use video funnels to get their desired outcomes based on their specific goals (convert customers, retain users, get more reviews, etc.)
The way this PDF lays out each step to setting up a specific funnel based on the JTBD is super helpful!