Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.
Great social listening app for all kinds of businesses. SaaS model makes it easy to jump on board and add new projects whenever you need them.
Brand24 is suitable for al kinds of business. It saves a lot of time and manual work. I haven't tried a whole lot of apps so I can't really compare it.
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.