Hi I am the creator of Pascal.
The problem I am tackling is 96% of visitors, on average, will leave your site without becoming a lead. And if you create interactive content, it will generate 2x more conversions than passive blog article content.
Your company is getting traffic, BUT not enough sign-up conversions.
A must-have for SaaS digital marketers, with Software-as-a-Service, your goal is to demonstrate:
1. Money your customer can gain
2. Money your customer can save
3. Time you customer can save
By building an interactive calculator, you are letting your visitors educate and qualify themselves. They can either calculate their current operations deficiencies or calculate the benefits of what your product can offet them.
"What Unbounce did for landing pages, Pascal is doing for calculators." Leverage engineering-as-marketing as a Traction marketing channel today. Love to hear any feedback and calculator ideas.
