Launching today
ClayHog
See what AI says about your brand and competitors
108 followers
See what AI says about your brand and competitors
108 followers
See what ChatGPT, Gemini, Perplexity, Claude & AI Overviews really say about your brand. Track your visibility, measure sentiment, and uncover why competitors rank above you in AI answers. Free 7-day trial.
Evrybo
Hey Product Hunt!
I'm Nikola, founder of ClayHog, and I’m excited to finally share what we’ve been building 🚀
If you’ve been following the shift to AI search, you’ve probably noticed something strange: your brand shows up in ChatGPT, Perplexity, or Gemini… but you have no idea when, why, or how often.
That’s the problem we’re solving with ClayHog.
ClayHog helps you understand how your brand appears in AI-generated answers and gives you the tools to improve it.
Think of it as visibility tracking + prompt intelligence + content creation for the AI-first web.
Instead of guessing, you can track prompts, discover opportunities, monitor citations, and create content that increases your chances of being mentioned.
What makes ClayHog stand out:
Prompt Tracking (Scouts)
Track the exact prompts your audience is searching for and see how your brand performs across ChatGPT, Perplexity, and Gemini.
AI Keyword / Prompt Discovery
Find high-impact prompts and questions people ask AI tools, not just traditional search keywords.
AI Visibility Dashboard
Understand your presence with insights like visibility, sentiment, and competitor comparisons, all in one place.
Citation Tracking
See where AI tools pull information from, which sources mention you, and where you’re missing.
Content Opportunities & Creation
Discover what content AI prefers for your niche and generate ideas or drafts that increase your chances of being cited.
AI Crawler Logs
Monitor visits from GPTBot, ClaudeBot, PerplexityBot, and more, and understand how AI crawlers interact with your site.
GEO Audit
Run a quick AI search readiness report and see how well your site is prepared for AI-driven discovery.
…and much more, from Reddit & YouTube monitoring to domain signals, brand-guided content, and shareable reports.
ClayHog started as a simple question: “How do we know what AI says about us?”
It quickly became clear that this is a completely new layer of visibility, one that traditional SEO tools don’t cover.
Now it’s not just about tracking, it’s about taking action.
We’re just getting started, and your feedback means everything to us.
If you're thinking about AI visibility, GEO, or just curious how your brand shows up in tools like ChatGPT, give ClayHog a try.
Drop a comment, share your thoughts, or DM me , I’d love to hear what you think 🙌
Cheers,
Nikola 🦔
Different AI tools often have very different takes on the same brand. When I see ChatGPT mentions me differently than Perplexity, how do I figure out what's actually driving that gap?
Evrybo
@klara_minarikova the gap usually comes down to differences in data sources, retrieval, and ranking.
Each tool builds answers from a different mix of indexed web content, historical training data, and real-time retrieval.
So if your brand appears differently in ChatGPT vs Perplexity AI, it’s typically because:
different sources are being picked up
your positioning isn’t consistent across those sources
or competitors are more strongly associated with certain queries
With ClayHog, you can see this side-by-side and understand why the difference happens - not just that it happens. You can also validate it with crawler logs, so you know which AI bots are actually discovering and accessing your content.
That's a very cool product. I've already added my product to track it. The Reddit section has been especially useful for me at my current stage and already helped me to find places where I can show up and share what I'm building. Prompt tracking looks really useful too. Like it, following.
Evrybo
@nowaffl really appreciate this, glad it’s already useful 🙂
Reddit tends to be one of the earliest places where you can actually influence how your product shows up in AI answers, so you’re looking in the right direction.
With prompt tracking, once you start running a few prompts consistently, you’ll begin to see patterns in when and why you show up (or don’t), especially across different tools.
If you notice anything missing or confusing while using it, feel free to share, we’re still shaping a lot of this based on early feedback.
Not sure if this is just happening on my end, but I ran into an issue with the signup flow.
I signed up using my Google account and completed the form with my details and brand website. However, when I clicked “Next,” nothing happened. I tried again across different browsers, but the issue persisted.
Wanted to flag this in case others are experiencing the same, happy to provide more details if it helps debug.
Evrybo
@matheusdsantosr_dev thank you for flagging this. We’ve checked our server logs and can’t see anything unusual on our side at the moment. Could you please send us a few more details, or any console errors you see, to support@clayhog.com? That would help us investigate further.
minimalist phone: creating folders
Any aspiration to create something similar for personal brands that are present on social media? :)
Evrybo
@busmark_w_nika not right now, but we’ve heard this a few times already, so it might be something we look into down the line 🙂
Cool Nik! Sounds awesome. Just guessing if it works to analyze competitors presence? I mean, if I can check what AI tells about my competitors
Evrybo
Thank you @german_merlo1 yes, definitely - that’s actually a big part of the value.
With ClayHog, you’re not limited to tracking just your own brand. You can also run the same prompts against your competitors and see how they show up across AI tools like ChatGPT, Perplexity, and Gemini
Given that tools like ChatGPT and Perplexity generate non deterministic answers, how do you ensure tracking consistency?
Evrybo
@lak7 You’re right - tools like ChatGPT and Perplexity AI are non-deterministic, so a single response isn’t reliable on its own. To ensure consistency, we don’t rely on one answer - we rely on patterns over time.
We do that by:
Running the same prompts repeatedly on a schedule
Normalizing results (same prompts, same structure, controlled setup)
Aggregating outputs to identify stable signals (mentions, citations, competitors)
Tracking trends instead of snapshots
So instead of asking “what did the model say once?”, we ask: “what does the model consistently say over time?”
That’s how you turn non-deterministic outputs into something measurable and actionable.
With ClayHog, this is handled automatically - so you get a reliable view of your AI visibility without being affected by one-off variations.