Launched this week
Ferrari Luce
The first electric Ferrari designed by LoveFrom
128 followers
The first electric Ferrari designed by LoveFrom
128 followers
The Ferrari Luce is a project designed to deliver an unmistakable Ferrari character, where performance, thrills, design, and life on board come together in a new way of driving. With 1050 cv, advanced vehicle dynamics, and a dedicated platform, this model brings together four electric engines, active suspension, four-wheel steering, and advanced dynamic control systems. Inside, deeply engaging tactile controls unite the best of the physical and digital worlds.
Raycast
Impressive work from @mike_matas and the LoveFrom team (this is where Jony Ive's Apple Car work must have ended up!).
Kind of wild that the promo video doesn't even show an energetic test drive — it's only focused on aesthetics and that interior, which is kind of surprising given the torque electric cars typically offer!
Kilo Code
Curious how the EV transition lands at Ferrari pricing tiers — charging-infrastructure economics look very different at supercar volumes. From the renewable-energy deal side (I maintain a set of Eloquens models on project finance), the interesting question isn't whether EVs are coming but how grid and charging buildout for high-end EVs sits alongside the same megawatt that's quietly powering data centers. Beautiful car either way.
Product Hunt
I'm not a car guy and have a lot of respect for anyone reinventing an iconic brand like Ferrari. But this looks a little cheap, doesn't it? It's giving toy car vibes.
Perhaps I need to see it in person. I'm sure it's FUN to drive.
@rrhoover Agreed - I was taken aback by how NOT Ferrari-looking it was!! And for that price tag? It better be screaming I drive a Ferrari
Product Hunt
@rrhoover Absolutely. It could be a new EV sedan from any brand. Does not say Ferrari at all.
The "tactile controls uniting physical and digital" line is the most interesting product decision in the whole reveal. The industry's been racing toward touchscreen-everything for a decade, and the driver backlash has been quietly building — even reviewers of other EVs keep calling it out.
Curious: which interactions stayed physical and which went digital? That breakdown alone would be worth its own write-up.
HeyForm
The design looks flawless.
It's really interesting how the launch materials are focusing so heavily on the interior and life on board rather than just raw 0-60 acceleration.