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Gia and Claire are so inspiring. Their advice is incredible and they've built such a great community around the project. Even though I can't make the live sessions most weeks, I love watching the recordings in their follow up emails. Honestly one of the best resources I've ever found for SaaS Marketing (gread for beginners and old hands looking for new ideas).
Discovering FTF was a breath of fresh air compared to the all too common marketing hacks across the web. Gia and Claire have a ton of in-the-trenches experience and provide amazing lessons in videos that respect your time.
Gia and Claire bring an awesome, experienced lens to not only deal with SaaS marketing, but the organizational + culture issues that often get in the way of great SaaS Marketing.
Forget the Funnel fills in the gaps for marketers and makes *actual sense* out of some of the seemingly trickier pieces of our jobs. Plus the length of each episode and the regularity of the events makes it an easy win for my calendar and my attention span.
Marketing advice is too often full of fluff and BS tactics that might have worked for one person/company but doesn't really apply to you. Instead, I always tell folks to focus on the fundamentals. Claire and Gia have done a great job helping us realize there's no magic silver bullet but a series of processes and decisions and focus.
Loved everything - they've both been in the trenches and give practical advice. I've been an early watcher since they launched and super excited for what comes next!
Claire and Gia are two of the smartest people I know when it comes to creating successful users. These workshops have helped us at ConvertKit and I recommend them to people all the time!
