Being able to add gift ideas from outside Amazon is the best part. For example for this Xmas I have tickets to the Boston Symphony on a list for my Dad; a massage certificate (at a local place) for my Mom. The massage place doesn't really have a website so I couldn't use my browser plugin, but they have an option to manually add gifts into the app. I liked that feature.
The browser plugin works really well, I can add a gift to any of my lists while browsing. I typically add like crazy then sort through ideas in the app.
I was also recently looking to buy a boat for our family and kept track of options on Craigslist using Gift Hero.
Great for keeping lists for self/others organized... really easy to use.
I use Gift Hero for a number of things. Planning out Christmas/Birthday/Anniversary present lists is great because once I've filled them up I can easily share them with Grandparents, Aunts/Uncles, etc and never have to worry about duplicate presents or endless texts coordinating who will buy what.
However, my favorite thing to do on Gift Hero is use it as a place to daydream about the things I'm saving up for. Recently I started building out a small home recording studio and it's difficult to track all the little things I need to get up and running. I used Gift Hero as a place to organize everything I needed. It gave me an easy way to track how far along things were coming and prioritize my next purchase. Plus, bonus, I could share it with the people in my life who know they could easily pick something off of my list and I'd be happy as a clam with my gift.
Love this service - it's really made organization and curation a breeze for me and my family.