Image Display Control is the next generation of responsive images. It connects different sides of web ecosystems and photography workflows, making it easy to ensure that image assets are shown correctly everywhere and always.
Hey Product Hunters! We are thrilled to announce the launch of Frameright and Image Display Control here on Product Hunt.
Frameright is designed for individuals and organizations that use images for internal and external communication, as well as in their products. Our goal is to eliminate ambiguity in image usage, save time, and enable better communication. Even the process of launching on Product Hunt involved navigating through various image requirements. We aim to eliminate confusion when it comes to publishing images.
Here's how it works:
🧑🎨 Creators can save display instructions in the image file's metadata using the browser-based Frameright.app at https://frameright.app
🛠 Developers can integrate IDC metadata support into their systems using our open source libraries at https://github.com/Frameright
🌈 This idea stemmed from the personal experiences of my co-founder Ilkka and myself, but from different perspectives. The concept of using metadata for display instructions arose when we were trying to bridge the gap between tech ecosystems and photography workflows.
From the developer's side, Ilkka and his customers encountered issues with pictures in every project. As a photographer, I experienced frustration because I couldn't do my work effectively. Image size requests kept increasing, and no one knew how the images would be cropped in the end. The processes were messy, and the end result was unsatisfactory. During my master's thesis, I observed that the emerging digital environment was significantly changing the way images are cropped and composed, which was gradually transforming visual culture and storytelling on a large scale.
We are building Frameright and IDC because we want to ensure that visual storytellers have the right tools in the future to freely express their stories.
📡 Today, we would love to learn more about what parts of IDC and Frameright resonate with you at this stage
Cheers,
Marina
@bencostantini thank you for you support! AI is a challenging topic for all creators and publishers. We’ve built our Frameright AI in-house with help from media companies and news agencies because it’s really important for us to understand what kind of impact it can have on visual culture.
I think AI can be really helpful, but it shouldn’t be the only approach. Instead we’ve taken an “augmented intelligence” approach, where the AI gives suggestions and guidance, but those can be improved by human users. Context, content and intention is important in news, sales and communications, so it’s important for us that the final decision is always in the hands of the user.
This goes really well with Image Display Control’s metadata approach, because the correct display options can be updated by anyone in the workflow at any time.
But with that said, we have some interesting new AI things coming out soon, so keep your eyes open 👀
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I'm one of the investors who backed Frameright from the start. The team continues to deliver great stuff. Check it out!
This looks great! The metadata based approach is interesting and should make it possible to connect multiple services and systems without a complicated network of APIs. Nice work!
Image Display Control by Frameright
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Image Display Control by Frameright
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Image Display Control by Frameright
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Image Display Control by Frameright