I've been beta testing Incognito for a few months and it's an amazing product.
They are doing a lot of really advanced network level privacy protection tools but at the same time make it super simple from a user experience.
The one feature I really like is the "data control" which lets you block apps from sending data without your permission. I.e - Once you close an application you can ensure it can't send or receive any data and make sure its actually stopped.
A lot of people don't realize but even when mobile applications are not on, it still is doing a lot of network requests and data collection in the background.
