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Launches

Instagram launches

Launch date
Rathor AI Ecosystem
Rathor AI Ecosystem Empowering Media, Finance & Automation with AI

Launched on March 12th, 2025

Meta AI Studio
Meta AI Studio Create and chat with AI in Instagram, Messenger & WhatsApp

Launched on August 5th, 2024

Instagram Broadcast Channels
Instagram Broadcast Channels A new way for creators to deepen connections with followers

Launched on February 17th, 2023

Instagram Notes
Instagram Notes A new way to share on Instagram

Launched on December 14th, 2022

Instagram Collabs
Instagram Collabs New way to co-author Feed posts and Reels, many more updates

Launched on October 22nd, 2021

Instagram Collabs was ranked #5 of the day for October 22nd, 2021
Greetings Maker
Greetings Maker Create Greetings & Invitations on fly.

Launched on March 28th, 2021

Instagram Reels
Instagram Reels A new way to create and discover short videos on Instagram

Launched on August 5th, 2020

Instagram Reels was ranked #1 of the day for August 5th, 2020
Instagram Shop
Instagram Shop Discover and buy products you love, all in one place

Launched on July 17th, 2020

Guides
Guides A new way to discover recommendations on Instagram

Launched on May 18th, 2020

Instagram Co-Watching
Instagram Co-Watching Scroll Instagram together with friends

Launched on March 24th, 2020

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